U

umbrella-properties

lightning_bolt Market Research

Company Profile: Umbrella Properties



Company Overview


Umbrella Properties, founded in 1975 by Chuck Shepard, is a prominent real estate service provider based in Eugene, Oregon. The company has extended its reach across multiple cities in Oregon, including Springfield, Bend, Junction City, Coburg, Albany, and Lebanon. It offers a wide array of housing solutions, ranging from studio apartments and one to three-bedroom apartments to duplexes, townhouses, and house rentals. The company specializes in affordable housing, Section 8 housing, and properties suited for elderly groups.

Leadership and Management


  • Ryan Thompson, CEO, leads the company with previous roles as President (2011-2013) and CFO (2006-2011).

  • Hope Green, Senior Vice President, directs strategic functions, based in Eugene, OR, with a background from the University of Oregon.

  • Mark Hawes, Human Resources Director, manages HR for both Umbrella Properties and Hoodoo Recreation Services, showcasing his versatility and extensive experience.


Financial Performance


Umbrella Properties reportedly garners an annual revenue of approximately $30.2 million according to some sources, while others estimate it at $5.6 million, resulting in a discrepancy requiring further clarification. The company has a revenue per employee figure of $120,000 based on a 47-employee team.

Reputation and Feedback


The company has received mixed reviews:
  • Yelp: 1.2 out of 5 stars from 38 reviews mention dissatisfaction with management practices.

  • Indeed: Notes competitive pay and benefits but signals towards unsupportive management.

  • Reddit: Residents have mixed opinions, particularly around maintenance and lease issues.


Market Presence and Strategy


Managing over 3,000 rental properties across Oregon, Umbrella Properties stands as a key player in the regional market. Efforts to attract tenants are evident through move-in specials and offers like a free 65-inch smart TV with certain leases.

Expansion and Development


Dedicated since inception to improving community living conditions, Umbrella Properties is focused on enhancing and modernizing rental experiences. Their strategic initiatives align with a commitment to sustain and grow market share, pursuing partnerships in real estate services for potential investments.

Competitor Analysis



Key Competitors



1. JMA Properties
  • Revenue: $5.3 million

  • Employees: 44

  • Known for leveraging advanced technology to elevate customer experience in Portland, Oregon.


2. Rockwell Real Estate Group | eXp Realty
  • Revenue: $4.7 million

  • Employees: 39

  • Operates multi-state with a focus on innovative real estate services and strong team collaboration.


3. Gorilla Capital
  • Revenue: $3 million

  • Employees: 29

  • Based in Eugene, Oregon, emphasizing neighborhood revitalization via property acquisitions and renovations.


4. Urban Nest Realty
  • Revenue: $58.9 million

  • Employees: 314

  • A mixture of traditional and modern practices from Portland, Oregon, addressing a broad audience.


5. Melvin Mark Brokerage Company
  • Revenue: $7.3 million

  • Employees: 54

  • Provides a spectrum of real estate services, including management and development, centered in Portland, Oregon.


Competitive Landscape



Operating in the Willamette Valley and Central Oregon, Umbrella Properties faces competition from firms like JMA Properties, Gorilla Capital, and Urban Nest Realty. These competitors capitalize on technology and innovation to capture diverse market segments.

Industry Position



Umbrella Properties benefits from a steady revenue base and a focus on affordable housing that aligns with regional needs. Despite facing larger competitors like Urban Nest Realty, the company maintains a unique focus on community-centric property management.

Strategic Insights



To reinforce competitiveness, Umbrella Properties may consider:
  • Adopting technological advancements for improving tenant interactions and property management.

  • Developing strategic partnerships with local services to offer comprehensive community-oriented solutions.

  • Implementing sustainable practices in property developments to cater to environmentally conscious residents.


These strategic directions could enhance Umbrella Properties' market position and appeal to tenants and investors alike.
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