Overview
UNARIC is a software development company specializing in building, acquiring, and growing software services within the Salesforce ecosystem. The company is based in London and operates as a privately held entity with a workforce of approximately 36 employees.
Mission and Vision
UNARIC is dedicated to helping Salesforce customers optimize their investment by providing an integrated suite of applications designed to enhance revenue operations, improve service operations, and streamline system administration. This overarching mission aims to make Salesforce a more effective tool for businesses across multiple sectors including real estate, technology, and financial services.
Key Offerings and Notable Products
UNARIC delivers a robust suite of Salesforce-integrated applications focusing on critical business functions:
- Revenue Operations: Offers tools to enhance and streamline revenue generation processes.
- Service Operations: Provides solutions aimed at elevating customer service experiences and minimizing customer churn.
- System Administration: Features tools designed to efficiently manage Salesforce organizational data.
Noteworthy products include:
1. Asperato: A payment integration system within Salesforce.
2. Mirage: A CTI Connector for seamless Salesforce telephone integration.
3. Improved Apps: An integrated knowledge base, recently acquired, further strengthening UNARIC's app suite.
4. Unaric Asset Management: Enables inventory management and asset tracking within Salesforce.
5. Recruiterbolt: Enhances candidate data capabilities for recruitment processes.
Business Strategy
UNARIC leverages a strategic growth model that incorporates the integration and consolidation of independent software vendors (ISVs) within the Salesforce framework. This strategy not only expands its product range but also fortifies its market position. The company has successfully raised $35 million in funding, intended for acquisitions and continued growth.
Significant strategic activities involve acquiring companies like Improved Apps, demonstrating UNARIC's commitment to expanding its offerings within the Salesforce app ecosystem.
Leadership
- James Gasteen: Co-Founder and CEO, steering UNARIC towards becoming a leader in the Salesforce applications space.
- Peter Lindholm: Co-Founder and Chair, with expertise in mergers and acquisitions, backed by his experience from Frontier Car Group.
- David VanHeukelom: Operating Partner, bringing valuable experience in enterprise operations.
- David Pinches: Non-Executive Chairman, with a focus on business strategies and market expansion.
Recent Developments
UNARIC's aggressive growth strategy is highlighted by the completion of seven acquisitions within 15 months and the integration of iEnterprises, which enhances CRM capabilities with email and calendar services.
Market Position
Positioned as a key player in the Salesforce application ecosystem, UNARIC is a trusted partner for global brands. Its focus on AI-driven data connectivity and strategic deployments across core markets such as the U.S., UK, and APAC regions heightens its stature in delivering operational efficiencies on the Salesforce platform.
Industry Context
In a competitive landscape dominated by CRM software providers like Zendesk and Microsoft Dynamics 365, UNARIC's niche specialization in Salesforce applications differentiates it as both a collaborator and rival in this dynamic sector. The company's strategic acquisitions, coupled with focused growth, exemplify its competitive edge in the Salesforce ecosystem.
In summary, UNARIC's strategic initiatives and specialized offerings within Salesforce applications underpin its strong market position and potential for continued influence in its target industries.
