Unblockable, Inc. Company Profile

Background

Unblockable, Inc. was established in 2018 with the mission to revolutionize sports fandom by integrating blockchain technology into the sports collectibles market. The company's vision is to empower fans to buy, sell, and engage with digital collectibles of individual athletes, combining the collectibility of traditional sports memorabilia with the utility of virtual goods and the interactive nature of fantasy sports and strategy games.

Key Strategic Focus

Unblockable's strategic focus centers on:

• Digital Collectibles Platform: Developing a blockchain-based platform that allows fans to acquire, trade, and utilize digital tokens representing individual athletes.

• Enhanced Fan Engagement: Offering unique experiences and games that deepen the connection between fans and their favorite sports figures.

• Market Expansion: Targeting the substantial sports segment within the $370 billion collectibles market in the U.S., aiming to tap into a $5 billion opportunity by introducing innovative blockchain-based collectibles.

Financials and Funding

In June 2018, Unblockable secured a $5 million funding round led by Shasta Ventures and Lightspeed Venture Partners. This capital was intended to support the development and launch of their blockchain-based sports collectibles platform.

Pipeline Development

Unblockable's primary product development includes:

• Athlete Tokens: Creation of unique, non-fungible tokens (NFTs) based on individual athletes, enabling fans to collect and trade these digital assets.

• Interactive Games: Development of games and experiences that utilize these tokens, offering fans new ways to engage with sports content and their favorite athletes.

Technological Platform and Innovation

Unblockable leverages blockchain technology to create:

• Non-Fungible Tokens (NFTs): Utilizing the ERC721 token standard to ensure each digital collectible is unique and verifiable.

• Secure Marketplace: Building a platform that facilitates the buying, selling, and trading of athlete tokens in a secure and transparent manner.

• Integration with Fantasy Sports: Combining the utility of virtual goods with the gameplay of fantasy sports to offer a comprehensive fan engagement experience.

Leadership Team

• Eben Smith: Chief Executive Officer. Former derivatives trader with experience in financial markets and technology.

• Greg Dean: Chief Technical Officer. Serial tech entrepreneur and co-founder of multiple crypto projects.

• Kedric Van de Carr: Chief Business Officer. Veteran tech executive with a background in marketing and growth roles, co-founder of a crypto asset tracking social network.

Competitor Profile

Market Insights and Dynamics

The sports collectibles market in the U.S. is valued at approximately $5 billion, with significant growth potential through the integration of digital and blockchain technologies. The increasing interest in NFTs and digital collectibles presents opportunities for companies like Unblockable to innovate and capture market share.

Competitor Analysis

Key competitors include:

• BTC Markets: A platform providing a marketplace for trading blockchain assets.

• Roll: Develops a platform that mints branded digital tokens.

• KOLEX: Focuses on a blockchain-based trading card platform.

• X World Games: Develops a decentralized gaming ecosystem with an underlying blockchain structure.

Strategic Collaborations and Partnerships

Unblockable has established partnerships with:

• Wasserman: Collaborating to enhance the platform's offerings and reach within the sports industry.

Operational Insights

Unblockable's competitive advantages include:

• Unique Product Offering: First-mover advantage in integrating blockchain technology with sports collectibles.

• Experienced Leadership: A team with a blend of sports, technology, and business expertise.

• Strategic Partnerships: Collaborations with key industry players to enhance credibility and market reach.

Strategic Opportunities and Future Directions

Unblockable aims to:

• Expand Token Offerings: Introduce tokens for a broader range of athletes and sports.

• Enhance User Experience: Develop additional games and interactive features to increase user engagement.

• Explore New Markets: Expand into international markets to reach a global audience of sports fans.

Contact Information

• Website: unblockable.com

• Social Media:

• Twitter: @unblockable

• Facebook: Unblockable

• Instagram: @unblockable

Note: The information provided is based on available data as of July 2025.