Unblocked Brands Company Profile

Background

Unblocked Brands, founded in 2021 and headquartered in Los Angeles, California, is at the forefront of modernizing customer loyalty programs by integrating traditional consumer touchpoints with gamified Web3 experiences. The company collaborates with prominent brands such as Billboard, Pepsi, and Evite to enhance customer engagement through innovative digital solutions.

Key Strategic Focus

Unblocked Brands specializes in leveraging blockchain technology to create non-fungible tokens (NFTs) and digital collectibles, primarily targeting the music and entertainment industries. Their platform enables artists and brands to develop customized digital assets, fostering deeper connections with their audiences. By merging traditional marketing strategies with cutting-edge Web3 technologies, Unblocked Brands aims to redefine the customer-brand relationship and boost customer retention.

Financials and Funding

Since its inception, Unblocked Brands has secured a total funding of $10 million. The most recent funding round, a Seed Round, was completed on January 28, 2022, raising $10 million. Notable investors include B Capital Group, Crosscut, BAM Ventures, Oaktree Capital, Dapper Labs, Penske Media Corporation, and individuals such as Farhad Mohit, Roham Gharegozlou, Andrew Gertler, and recording artist Shawn Mendes.

Technological Platform and Innovation

Unblocked Brands distinguishes itself through its proprietary platform that enables the creation and management of digital collectibles and NFTs without the need for a dedicated app. Key technological features include:

Passport: A no-app push notification platform that allows brands to reach their audience directly through Apple and Google Wallets, facilitating real-time engagement via lock screen notifications.

Managed Growth Suite: An extension of internal marketing teams, offering services such as account management, pass design and creation, push copywriting and scheduling, and analytics reviews.

Leadership Team

Harrison Wang: Co-Founder and Chief Executive Officer.

Young Ko: Chief Financial Officer.

Ramon Chanco: Head of Product & Operations.

Hannah Lee: Head of Business Development & Partnerships.

Paul Riegle: Chief Technology Officer.

Ryan Lee: Vice President of Product.

Jared Jones: Vice President of Creative.

Competitor Profile

Market Insights and Dynamics

The digital collectibles and NFT market has experienced significant growth, driven by increasing interest in blockchain technology and digital ownership. The integration of NFTs into the music and entertainment industries presents substantial opportunities for enhancing fan engagement and creating new revenue streams.

Competitor Analysis

Key competitors in the digital collectibles and NFT space include:

Zora: A platform for creating, buying, and selling NFTs, focusing on empowering creators and communities.

Immutable: A blockchain company specializing in scalable and secure NFT solutions.

Forum3: A company that integrates NFTs into brand loyalty programs.

SuperRare Labs: A marketplace for high-quality, single-edition digital artworks.

Strategic Collaborations and Partnerships

Unblocked Brands has established significant partnerships with major brands such as Billboard, Pepsi, and Evite, enabling the creation of customized digital collectibles and enhancing customer engagement through innovative Web3 experiences.

Operational Insights

By integrating traditional consumer touchpoints with gamified Web3 experiences, Unblocked Brands offers a unique value proposition that differentiates it from competitors. The company's focus on user-friendly, app-less solutions like Passport allows brands to engage with their audiences directly and effectively.

Strategic Opportunities and Future Directions

Unblocked Brands is well-positioned to capitalize on the growing interest in NFTs and digital collectibles within the music and entertainment industries. Future directions may include expanding partnerships with additional brands, enhancing platform capabilities, and exploring new markets to further revolutionize customer engagement through Web3 technologies.