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Unbounce

www.unbounce.com link_icon

Company Market Research Report: Unbounce



1. Company Overview



Name


Unbounce

Mission


To empower people and businesses to grow smarter by providing AI-driven landing page platforms that optimize marketing campaigns.

Founding


  • Year Founded: 2009

  • Founders: Rick Perreault, Carter Gilchrist, Oli Gardner, Carl Schmidt, Justin Stacey, and Jason Murphy.


Key People


  • Rick Perreault: Co-Founder and Board Chair


Headquarters


  • Locations: Distributed digital-first organization with workspaces in Vancouver and Berlin.


Number of Employees


  • Employees: Just under 200 people.


Revenue


No information is available.

Known For


Unbounce is recognized as the leading landing page platform, combining AI with insights from billions of conversions to optimize marketing campaigns.

2. Products



Product Offerings



2.1 Landing Pages


  • Description: A platform for creating landing pages optimized for marketing conversions without coding.

  • Key Features:

  • Drag-and-drop builder

  • Over 100 customizable templates

  • Dynamic content features and optimization tools


2.2 A/B Testing


  • Description: Tools for conducting A/B tests to optimize landing pages for higher conversion rates.

  • Key Features:

  • No-code A/B testing

  • Manual traffic allocation

  • Natively integrated testing to avoid UX disruptions


2.3 AI Optimization


  • Description: AI-powered tools that route visitors to the best converting landing pages.

  • Key Features:

  • Smart Traffic for dynamic traffic routing

  • Conversion mapping

  • Audience insights


2.4 AI Copywriting


  • Description: AI-driven content creation tools to generate optimized copy for campaigns.

  • Key Features:

  • Smart Copy for generating ads and emails

  • 45+ content templates

  • Support for six languages


2.5 Popups and Sticky Bars


  • Description: Tools for adding interactive elements to landing pages across websites.

  • Key Features:

  • Dynamic Text Replacement

  • Custom action triggers and frequency settings

  • Location, referral, and cookie-based targeting


Additional Features


  • Integration with over 1,000 tools (Zapier, Google Analytics, Salesforce, etc.)

  • SSL Encryption and compliance with global privacy standards

  • Performance enhancements like automatic image optimization, SVG image support, and embedded videos


3. Recent Developments



New Products


No information is available.

New Features and Enhancements


Unbounce continuously optimizes its platform with new AI tools and integrations to enhance user experience and conversion rates, showcasing their commitment to innovation in digital marketing.

Partnerships and Collaborations


  • Social Impact: Since 2015, Unbounce has donated over $100,000 to charities and non-profits, partnering with organizations like Shine Bootcamp and Vancouver Pride Society.

  • Community Initiatives: Through co-organized events such as TechPong, Unbounce aims to create a stronger community of social impact in technology.


Conclusion


Unbounce provides cutting-edge solutions to facilitate better marketing strategies through its advanced landing page platform and associated tools. With a culture of innovation and commitment to community engagement, Unbounce stands distinguished among competitors.