Company Profile: UNC Health Rockingham
Overview
UNC Health Rockingham is a nonprofit community hospital located in Eden, North Carolina, with a capacity of 108 beds. The hospital is committed to delivering excellent, compassionate healthcare services to Rockingham County and southern Virginia. Its comprehensive healthcare services include inpatient and outpatient care, surgical, emergency services, diagnostic and treatment services, screenings, tests, and wellness initiatives.
Leadership and Organizational Structure
UNC Health Rockingham is guided by a robust leadership team committed to operational excellence and exceptional patient care. The team comprises:
- Steve Eblin: President & CEO
- Candace Bradley, DO: Chief Medical Officer
- Karen Shadowens: Chief Financial Officer
- Wade Williams: Chief Information Officer
Together, they focus on financial health, technological integration, and the community-centric mission of the hospital.
Staff and Community Involvement
As a major employer in Eden, NC, the hospital has a workforce of 501-1,000 employees and frequently seeks new talent for clinical and administrative roles. Community engagement is a priority, highlighted by initiatives such as the UNC Health Rockingham Foundation Certified Nurse Aide I Scholarship, which supports local students in healthcare education.
Recent Developments
- The addition of Phillip Stetler, DO, to the Board of Directors enhances orthopedic and trauma care expertise.
- Staff achievements are celebrated with awards such as the BEE Award, recently earned by Carlotta Gilmore for exceptional patient care.
Competitive Profile
Overview of Competitive Landscape
Salt Lake Regional Medical Center
Located in Utah, Salt Lake Regional Medical Center is a historic physician-owned acute care facility offering services including a Breast Care Center and Cardiology, bolstering its position in a competitive healthcare market.
Gila Regional Medical Center
A 25-bed critical access hospital in Southwest New Mexico, Gila Regional Medical Center emphasizes personalized care services, similar to UNC Health Rockingham’s community focus.
Mary Lanning Memorial Hospital
Based in Nebraska, this facility provides comprehensive services like surgical, family, and intensive care, which align with UNC Health Rockingham's community health mission.
Financial and Operational Insights
While specific financial data for UNC Health Rockingham is not detailed, it operates in a competitive market where rivals like Kingman Regional Medical Center report annual revenues of approximately $1.4 billion, underscoring the financial scale of competitors.
Competitive Strategies
UNC Health Rockingham's not-for-profit model centers on patient care and community engagement, mirroring strategies of peers that also address regional healthcare needs. Competitors, such as Southern Virginia Mental Health Institute, offer specialized services like psychiatric care, presenting unique challenges in the regional landscape.
Conclusion
The healthcare environment for UNC Health Rockingham involves navigating a competitive market with varied provider offerings and financial capacities. Maintaining a focus on community-oriented, patient-centered care remains essential for its competitive positioning.
