U

Uncover

www.uncover.co link_icon

Company Research Report: Uncover



Company Overview



  • Name: Uncover

  • Mission of the Company: Uncover is a solution crafted to unleash the full power of marketing data in a single easy-to-use platform. They integrate data sources and deploy AI models that enable ROI analysis, media optimization, and forecasting at high frequency. Their team consists of engineers, creatives, data scientists, and designers who build state-of-the-art technology to change the status quo of marketing.

  • Founded: 2020

  • Founders: No information is available

  • Key People:

  • Daniel Guinezi, CEO

  • Georges Boris, CTO

  • Gilberto Vilar, CPO

  • Jullian Harry, Head of Product

  • Júlia Brandão, Head of Finance

  • Pedro Laviano, Head of Engineering

  • Ricardo Nucci, Head of Brand & Marketing

  • Renata Minami, Head of Account Management

  • Marcos Saito, Head of Analytics

  • Headquarters: Rua Antônio Carlos 582, 1o andar, sala 11, São Paulo, São Paulo 01310-300, BR

  • Number of Employees: 11-50

  • Revenue: No information is available

  • Known For: Uncover is known for being the first Brazilian SaaS company to implement artificial intelligence for automating marketing data integration and ROI measurement using Marketing Mix Modeling (MMM) without requesting consumer data.


Products



Uncover offers the following products:

  • ROI 360

  • Description: Analyzes marketing data to maximize value.

  • Key Features: Focuses on saving media spending by refocusing attention on the essential business data.


  • Media Optimizer

  • Description: Finds optimal media allocation between awareness, consideration, and conversion.

  • Key Features: Adapts strategies as businesses grow.


  • Metrics Manager

  • Description: Offers real-time business indicators and campaign metrics.

  • Key Features: Allows for easy data visualization and management.


  • Forecasting

  • Description: Uses AI to set business goals and improve responses to shifting conditions.

  • Key Features: Focuses on enhancing predictive capabilities for business strategies.


Recent Developments



  • Recent Developments: Uncover has been involved in various initiatives to promote ethical and precise data measurement, particularly in a world without cookies.

  • New Products Launched: No specific new products have been reported.

  • New Features Added: No details on new features added to existing products.

  • New Partnerships: Uncover is sponsoring the Marketing Data Science event in collaboration with DP6, focusing on data-driven decision-making in marketing.


Additional Information



  • Uncover recently raised $1.5M in a Seed funding round on December 27, 2023, backed by ABSeed Ventures.

  • The company has been active in exploring and promoting the intricacies of influencer marketing, emphasizing the need for clear acquisition strategies for optimized results.

  • A recent study by Uncover highlighted the declining share but increasing returns of influencer marketing investments, suggesting a need for businesses to reevaluate their influencer strategies for better sales maximization.