Under Luna Company Profile

Background

Under Luna, established in 2016 by herbalist and mother Carly Ferrarese, is dedicated to creating 100% natural, non-toxic hair care products. The company's mission is to provide hair care solutions that are safe for all ages and sensitivities, utilizing whole plant ingredients without synthetic fillers. Operating from Portland, Oregon, Under Luna emphasizes sustainability by using eco-friendly materials and ingredients, ensuring that their products nourish hair while supporting the planet.

Key Strategic Focus

Under Luna's strategic focus centers on offering a variety of hair care products tailored to different needs, including postpartum recovery, oily scalps, and sensitive skin. The company specializes in handcrafted formulations using organic, in-house–crafted herbal extracts and high-quality oils. By maintaining a commitment to sustainability, Under Luna makes conscious choices at every step, from sourcing to packaging to shipping, aiming to connect and educate its growing community through both wholesale and direct-to-consumer channels.

Financials and Funding

Specific financial details and funding history for Under Luna are not publicly disclosed. However, the company's growth is evident through its expanding product line and increasing market presence, particularly in the natural and non-toxic hair care segment.

Pipeline Development

Under Luna's product pipeline includes a range of hair care products such as shampoos, conditioners, and hair oils. Each product is developed with a focus on natural ingredients and sustainability, catering to various hair types and concerns. The company continues to innovate and expand its offerings to meet the evolving needs of its customers.

Technological Platform and Innovation

Under Luna differentiates itself through its commitment to using whole plant ingredients and avoiding synthetic fillers. The company's proprietary formulations are crafted in-house, utilizing organic herbal extracts and high-quality oils. This approach ensures that each product is not only effective but also aligns with the company's mission of providing non-toxic and sustainable hair care solutions.

Leadership Team

Carly Ferrarese: Founder and Herbalist. Carly's background in herbalism and her experience as a mother inspired her to create Under Luna, focusing on natural and safe hair care products for all ages.

Leadership Changes

There are no recent significant changes or appointments within Under Luna's leadership team.

Competitor Profile

Market Insights and Dynamics

The natural and non-toxic hair care market has been experiencing significant growth, driven by increasing consumer awareness and demand for sustainable and health-conscious products. Under Luna operates within this dynamic landscape, offering products that cater to consumers seeking eco-friendly and safe hair care solutions.

Competitor Analysis

Under Luna faces competition from several brands in the natural hair care segment:

Pretty Farm Girl: Offers pure ingredient-based skincare products, avoiding synthetic fragrances and harsh chemicals.

Botanic Affair: Specializes in clean, organic beauty and skincare products, emphasizing natural ingredients.

Allpa Botanicals: Focuses on natural, 100% organic oils sourced from Ecuador, catering to hair and skin care needs.

Holistic Hair Tribe: Provides non-toxic, holistic hair care, skincare, and styling products from various clean beauty brands.

Grown Alchemist: Offers a range of skincare, body care, and hair care products that optimize skin function using natural ingredients.

Strategic Collaborations and Partnerships

Under Luna has engaged in strategic collaborations to enhance its market presence. Notably, the company partnered with Stockpot Collective for a rebranding initiative, which included a UX-focused website redesign and updated storytelling. This collaboration aimed to connect and educate Under Luna's growing community in both wholesale and direct-to-consumer channels.

Operational Insights

Under Luna's strategic considerations include maintaining a strong commitment to sustainability and natural ingredients, which differentiates the company from competitors. By focusing on handcrafted, non-toxic products and engaging in strategic collaborations, Under Luna strengthens its market position and appeals to a growing segment of health-conscious consumers.

Strategic Opportunities and Future Directions

Looking ahead, Under Luna is poised to capitalize on the increasing demand for natural and sustainable hair care products. Opportunities for expansion include diversifying the product line to address a broader range of hair care needs, exploring new distribution channels, and enhancing digital marketing efforts to reach a wider audience. The company's commitment to quality, sustainability, and customer education positions it well to achieve these future objectives.