U

underdog

lightning_bolt Market Research

Overview


Underdog Fantasy is a premier online platform for fantasy sports, offering immersive experiences through games like Best Ball, Daily Drafts, and Pick'em. Founded in 2020, the company swiftly ascended to a leadership position in the U.S. sports gaming industry. Its primary objective is to amplify the enjoyment of American sports fans via innovative games and user-friendly contests. [Official Website](https://underdogfantasy.com/).

Leadership Team


  • Jeremy Levine: Founder and Co-CEO, renowned for entrepreneurship, recognized by Goldman Sachs.

  • Brandon Stakenborg: Co-CEO, known for groundbreaking leadership in the fantasy sports sector.

  • Adam Warrington: Consultant for responsible gaming, formerly associated with FanDuel and Anheuser-Busch.

  • Stacie Stern: VP of Government Affairs and Partnerships.

  • Dillon Borgida: Vice President managing VIP operations excellence.

  • Greg Roseberry: SVP of Finance, pivotal in steering potential IPO endeavors.


Recent Developments


  • Funding and Expansion: Accumulated $95.9M through three funding rounds, underscoring robust growth dynamics supported by a network of 20 investors.

  • Executive Appointments: Enhanced its executive cadre with industry stalwarts such as Jake Williams and Greg Roseberry, reflecting a commitment to responsible gaming and strategic expansion.

  • Content and Media Partnerships: Continued investment in media engagement with an ongoing partnership with Gil's Arena to deepen fan interaction.


Strategic Initiatives


Underdog's strategic trajectory includes:
  • Innovation in Gaming: Persistent expansion of game offerings with a focus on product development appealing to diverse sports aficionados.

  • Responsible Gaming: Dedicated initiatives for player protection reinforced by hiring key industry figures like Adam Warrington.

  • Talent Acquisition: Scaling recruitment efforts aligning with growth, aimed at establishing a highly skilled workforce.


Market Position


Positioned as a fast-growing entity in the U.S. sports gaming and media arena, Underdog leverages its leadership's expertise and strategic alliances to sustain its competitive advantage. Stakeholders can connect through Underdog's [LinkedIn Page](https://www.linkedin.com/company/underdogfantasy) and explore career opportunities through their [Careers Page](https://underdogfantasy.com/Careers).

Competitor Landscape



Overview of Competitors


Underdog competes across several segments, including recruitment platforms, fantasy sports, and employment software:

  • Recruitment and Employment Platforms: Competitors include Greenhouse, Remote, Lever, ZipRecruiter, and Paycom. These companies deliver comprehensive HR and talent acquisition solutions.

  • Fantasy Sports Platforms: Key competitors are DraftKings, FanDuel, and Dream Sports, all offering extensive fantasy sports experiences and commanding substantial brand recognition.


Detailed Competitor Insights



Greenhouse


  • Overview: Leading talent acquisition software entity offering solutions for sourcing, interviewing, and onboarding, headquartered in NYC.

  • Performance: Recorded a revenue of $266.3 million in 2024, serving over 4,000 customers.

  • Growth: Notable clientele such as Airbnb and Sony underscore its robust market status.


Lever


  • Overview: Cloud-based recruiting platform founded in 2012, operating out of San Francisco and Toronto.

  • Key Developments: Acquired by Employ Inc. in August 2022. The company has received $50 million in Series D funding, with a focus on diversity and inclusion.


ZipRecruiter


  • Overview: A public company streamlining job market connections, headquartered in Santa Monica, California.

  • Current Status: As of February 2025, the stock valued at $7.41 and market capitalization at $724 million on NYSE as ZIP.


Remote


  • Overview: A global HR platform founded in 2019, offering comprehensive solutions for managing distributed teams.

  • Reach: Rapid global expansion with 900 employees, meeting rising remote work demands.


Paycom


  • Overview: Delivers extensive cloud-based HCM software, initially aimed at payroll automation, now a niche leader.

  • Market Impact: Innovating within HR and payroll solutions, catering to a broad client base across the U.S.


Competitive Landscape


Operating within a competitive ecosystem, Underdog competes amidst well-established leaders in each market segment. Grasping competitors' growth strategies and technological edge provides Underdog with insights necessary to carve out distinctive market opportunities and refine its offerings effectively.
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