Uniqode Company Profile

Background

Uniqode, formerly known as Beaconstac, is a digital technology company specializing in QR code lifecycle management and analytics solutions. Founded in 2019 by Sharat Potharaju and Ravi Pratap Maddimsetty, Uniqode aims to bridge the physical and digital worlds by enabling digital connections with every physical object and place on the planet. The company is headquartered in New York, United States, with a branch office in Bangalore, India.

Key Strategic Focus

Uniqode's strategic focus centers on providing secure, ROI-driven QR code and digital business card solutions that map online and offline touchpoints across various sectors, including marketing, sales, packaging, logistics, and networking. The company's platform is designed to help businesses streamline operations, enhance customer engagement, measure the ROI of physical marketing channels, and reduce marketing costs.

Financials and Funding

In January 2023, Uniqode raised $25 million in a Series A funding round led by Telescope Partners and Accel Partners. This capital infusion is intended to support the company's growth initiatives, product development, and expansion into new markets. As of 2023, Uniqode's annual revenue reached approximately $22.9 million, reflecting significant growth since its inception.

Technological Platform and Innovation

Uniqode's platform offers a comprehensive suite of features, including:

Dynamic QR Codes: Allowing businesses to update the destination URL without changing the QR code itself, providing flexibility in marketing campaigns.

Customizable Designs: Enabling the creation of QR codes that align with brand aesthetics.

Real-Time Analytics: Offering insights into scan data, user engagement, and campaign performance.

Integrations: Seamless integration with popular marketing and sales tools such as Slack, Canva, Google Analytics, Zapier, and Salesforce.

Security Measures: Implementing advanced security protocols, including GDPR and SOC 2 Type 2 compliance, single sign-on (SSO), and multi-factor authentication (MFA).

Leadership Team

Sharat Potharaju, CEO & Co-founder: Sharat oversees the overall strategy and execution at Uniqode. Prior to founding the company, he worked in investment banking at Merrill Lynch in New York. He holds a Master’s degree in Engineering Management from Duke University and a Bachelor’s degree in Chemical Engineering from the Indian Institute of Technology (IIT) Madras.

Ravi Pratap Maddimsetty, CTO & Co-founder: Ravi is responsible for technology strategy, product innovation, and engineering execution. Before Uniqode, he held positions at Hillcrest Labs and Morgan Stanley. Ravi has a Master’s degree in Computer Science from Washington University in St. Louis and a B.Tech in Chemical Engineering from IIT Madras.

Competitor Profile

Market Insights and Dynamics

The QR code solutions market has experienced significant growth, driven by the increasing adoption of QR codes in marketing, customer engagement, and operational efficiency. Businesses across various industries are leveraging QR codes to connect physical products and places with digital content, enhancing customer experiences and collecting valuable data.

Competitor Analysis

Key competitors in the QR code solutions market include:

Flowcode: Offers dynamic QR code solutions with a focus on design and analytics.

Scanova: Provides QR code generation and management services, catering to businesses seeking customizable QR code solutions.

Rebrandly: Specializes in branded link management, including QR code generation, to enhance brand visibility and tracking.

Strategic Collaborations and Partnerships

Uniqode has established partnerships with various technology providers to enhance its platform's capabilities. Notable integrations include:

Slack: Facilitating real-time notifications and team collaboration.

Canva: Allowing users to design marketing materials with embedded QR codes seamlessly.

Google Analytics: Enabling comprehensive tracking and analysis of QR code performance.

Zapier: Connecting Uniqode with over 5,000 apps to automate workflows.

Salesforce: Streamlining lead management by integrating QR code data into CRM systems.

Operational Insights

Uniqode's platform is trusted by over 50,000 businesses worldwide, including Fortune 500 companies such as Nestlé, T-Mobile, Revlon, and Hilton. The company's commitment to security, user-friendly design, and robust analytics positions it as a leader in the QR code solutions market.