United FP Company Profile

Background

Overview

United FP, established in 2016, is a prominent developer and operator of fitness clubs under the Planet Fitness brand. Headquartered in Austin, Texas, the company manages over 190 locations across 14 states, serving approximately 1.1 million members.

Mission and Vision

United FP is dedicated to providing accessible and affordable fitness options, fostering a welcoming and non-intimidating environment for individuals of all fitness levels. Their mission aligns with Planet Fitness's commitment to enhancing lives through high-quality fitness experiences.

Primary Area of Focus

The company specializes in operating fitness centers that offer a range of equipment and services designed to promote health and wellness. By leveraging the Planet Fitness brand, United FP emphasizes a judgment-free zone where members can pursue their fitness goals comfortably.

Industry Significance

As one of the largest Planet Fitness franchisees, United FP plays a significant role in the fitness industry, contributing to the expansion and accessibility of affordable fitness facilities across the United States.

Key Strategic Focus

Core Objectives

Expansion: Continue to grow the number of fitness centers to increase market presence and member base.

Member Engagement: Enhance member satisfaction through quality services and community engagement.

Operational Excellence: Optimize operations to maintain affordability while ensuring high-quality fitness experiences.

Specific Areas of Specialization

United FP focuses on operating fitness centers that cater to a diverse demographic, offering a range of equipment and services suitable for various fitness levels.

Key Technologies Utilized

The company employs advanced fitness equipment and management systems to ensure efficient operations and a positive member experience.

Primary Markets Targeted

United FP operates in urban and suburban markets across 14 states, including Arizona, Texas, and Pennsylvania, aiming to provide accessible fitness options to a broad audience.

Financials and Funding

Funding History

United FP is privately held and has received investment from American Securities, a leading U.S. private equity firm.

Total Funds Raised

Specific details regarding the total funds raised by United FP are not publicly disclosed.

Notable Investors

American Securities: A private equity firm based in New York, specializing in investments in North American companies.

Intended Utilization of Capital

The capital is likely utilized for expansion, operational enhancements, and member engagement initiatives to support the company's growth and service quality.

Pipeline Development

Key Pipeline Candidates

United FP's pipeline primarily involves the development and opening of new fitness centers in various locations to expand its footprint.

Stages of Development

The company is in the expansion phase, focusing on site development and acquisition to increase the number of operational fitness centers.

Target Conditions

United FP targets urban and suburban areas with a demand for affordable fitness facilities, aiming to serve a diverse member base.

Anticipated Milestones

Opening New Locations: Regularly launching new fitness centers in strategic markets.

Member Growth: Achieving significant increases in membership numbers as new centers become operational.

Technological Platform and Innovation

Proprietary Technologies

United FP utilizes state-of-the-art fitness equipment and management systems to ensure efficient operations and a positive member experience.

Significant Scientific Methods

The company employs data-driven approaches to monitor member engagement and operational performance, enabling continuous improvement.

Leadership Team

Executive Profiles

Cullen Barbato: Chief Executive Officer. Previously served as CEO at Turnberry Innovations.

Rolando Herrera: Director of Membership Growth. Former Chief Operations Officer at XTech Staffing.

Trey Owen: Board Member and Founder.

Competitor Profile

Market Insights and Dynamics

The fitness industry is characterized by a growing emphasis on affordable and accessible fitness options. The demand for budget-friendly fitness centers continues to rise, presenting opportunities for expansion.

Competitor Analysis

Planet Fitness: As the franchisor, Planet Fitness sets the brand standards and offers support to franchisees like United FP.

Other Franchisees: Various other franchisees operate under the Planet Fitness brand, contributing to the competitive landscape.

Strategic Collaborations and Partnerships

United FP's partnership with Planet Fitness provides access to a well-established brand and operational support, enhancing its market position.

Operational Insights

United FP differentiates itself through its extensive network of locations, commitment to affordability, and focus on creating a welcoming environment for members.

Strategic Opportunities and Future Directions

Strategic Roadmap

Expansion: Continue to identify and develop new locations to increase market share.

Member Engagement: Implement programs and services that enhance member satisfaction and retention.

Operational Efficiency: Leverage technology to streamline operations and reduce costs.

Future Business Directions

United FP aims to solidify its position as a leading provider of affordable fitness options by expanding its footprint and continuously improving service quality.

Opportunities for Expansion

The company has opportunities to enter new markets and demographics, capitalizing on the growing demand for accessible fitness facilities.

Positioning for Future Objectives

United FP's extensive experience, strategic partnerships, and commitment to quality position it well to achieve its future objectives in the fitness industry.