United Way of Central Maryland Market Research Report

Company Overview

Name: United Way of Central Maryland

Mission: The mission of United Way of Central Maryland is to improve lives by empowering leaders and mobilizing the caring power of communities. They aim to strengthen lives and neighborhoods across Greater Baltimore by promoting equity and increasing access to essential services and opportunities.

Founded: United Way was founded nearly 100 years ago (exact founding year not specified).

Key People:

Franklyn Baker: President and Chief Executive Officer

Rob Clark: Senior Vice President and Chief Grants Officer

Holly Hoey: Senior Vice President & Chief Principal Gifts Officer

Laura Johnson: Senior Vice President & Chief Acceleration Officer

Lillian Kilroy: Senior Vice President & Chief Development Officer

Martina Martin: Senior Vice President & Chief Operating Officer

Headquarters: Central Maryland (specific address not provided).

Number of Employees: No information is available.

Revenue: No information is available.

Specialization: United Way of Central Maryland is known for addressing ongoing and emerging needs in education, housing, economic advancement, and health across Greater Baltimore.

Products and Services

Key Areas of Focus:

1. Housing: Rapid rehousing and homelessness prevention.
2. Education: Increasing access to education and skill-building from cradle to career.
3. Health: Supporting sustainable food access, mental wellness, and mobilizing emergency resources.
4. Economic Advancement: Empowering individuals with skills to secure employment and fostering inclusive workplaces.

Key Features:

Housing Programs: Collaborative efforts to reduce evictions and provide long-term housing solutions.

Educational Support: Programs that bridge educational disparities, especially for youth.

Health Initiatives: Building healthier communities through comprehensive health resources.

Economic Opportunities: Training and developing job-ready individuals in an equitable workforce.

Recent Developments

Recent Initiatives:

Project Connect in Harford County: On April 26, 2024, United Way hosted an event offering essential services like health, vision, and legal aid to approximately 450 residents.

Poppleton Family Center Support: Since 2022, a specialized center aids teen parents in Baltimore, providing childcare, transportation, and amenities that foster parental and personal growth.

COVID-19 Response: Launched services such as rental assistance, impacting over 14,000 households with nearly $100 million in funding.

New Programs and Partnerships:

Region United Network: Volunteer boards offering strategic guidance and accountability at the county level to address local needs.

Changemaker Challenge: Encouraging innovation by awarding funds to local innovators. Announced finalists in 2024.

Food Resiliency Grant: A new grant opportunity to combat food insecurity in Greater Baltimore.

Strategic Goals:

Equity Commitment: Efforts include dismantling systemic barriers to opportunity and embodying diversity within organizational operations.

ALICE Report Findings: Despite rising wages, increasing costs continue to pressure households, revealing systemic inadequacies.

Partnerships: United Way collaborates with institutions like the Aspen Institute, regional healthcare entities, and local governmental bodies to advance community-driven programs.

Financial Information

Investments: Focus on responsible community investments and equitable fund distributions.

Strategic Plan: 2020-2025 framework guiding organizational progress and impact.

Charitable Status: United Way of Central Maryland is a 501(c)(3) tax-exempt organization with Tax ID: 52-0591543.

Recognition and Awards

Baltimore Sun Top Workplace (2021–2023): Commended for organizational culture and workplace environment.

Communicator Gold Award (2022): Awarded for excellence in community impact communications.

Harford Award (2022): Recognized for substantial contributions to local business communities.

CEO Recognition: Franklyn Baker received multiple accolades, including the Baltimore GameChangers Award (2023) and Maryland's Power 100 List (2022-2023).

No specific information on the current number of employees or exact revenue figures is available in the provided data.