UnitedAg Company Profile

Background

UnitedAg is a member-owned agricultural trade association dedicated to providing comprehensive health benefits, fostering the next generation of agricultural leaders, and advocating for members' interests with lawmakers. Established in 1980, UnitedAg has grown to represent over 1,200 agricultural entities, primarily operating in California and Arizona, with plans to expand into Oregon and Colorado. The organization's mission is to support the sustainability and success of its members and the agricultural sector through tailored health benefits, leadership development, and legislative advocacy.

Key Strategic Focus

UnitedAg's strategic focus centers on delivering innovative health benefit solutions tailored to the agricultural community. This includes operating Health & Wellness Centers that provide services ranging from acute care to wellness and prevention, emphasizing short wait times and personalized care. The organization also prioritizes leadership development through programs like the WomenAg Leadership Academy and actively engages in legislative advocacy to represent its members' interests.

Financials and Funding

As of 2025, UnitedAg reports an estimated annual revenue of $7.5 million, with a workforce exceeding 90 employees. The organization has experienced a 6% growth in employee count over the past year. In 2024, the United Agricultural Benefit Trust (UABT), managed by UnitedAg, surpassed a quarter-billion dollars in annual contributions, reflecting the organization's robust financial health and its members' trust.

Pipeline Development

UnitedAg continually expands its services to meet the evolving needs of the agricultural community. In 2024, the organization partnered with Spring Health to provide comprehensive mental health services to its members. Additionally, UnitedAg launched a mobile phone app in 2025 to enhance member engagement and accessibility to services.

Technological Platform and Innovation

UnitedAg leverages technology to enhance healthcare delivery and member engagement. The organization has developed a mobile application to provide members with easy access to health resources and services. Furthermore, UnitedAg's Health & Wellness Centers are equipped with on-site lab services and offer many on-site prescriptions, streamlining the healthcare process for members.

Leadership Team

Kirti Mutatkar, President & CEO: Appointed in 2014, Kirti has been instrumental in expanding UnitedAg's services and partnerships, including the launch of the WomenAg Leadership Academy and the expansion of Health & Wellness Centers.

Jayson Welter, General Counsel: With over 20 years of legal and healthcare experience, Jayson joined UnitedAg in 2021, bringing expertise in health plan operations and compliance.

Rosemary Ku, Chief Medical Officer: A dual-board certified physician in Internal Medicine and Preventive Medicine, Rosemary joined UnitedAg in 2019, focusing on enhancing healthcare services for members.

Sachin Varma, Chief Underwriting & Product Officer: Joining in 2021, Sachin brings over 20 years of underwriting experience, focusing on risk management and pricing strategies.

Chana Hauben, Vice President of Human Resources: Since 2014, Chana has been responsible for establishing UnitedAg’s HR structure and leading regional HR Roundtable sessions for members.

Leadership Changes

In 2024, UnitedAg appointed new members to its Board of Directors, including:

Eric Bream, Chair: President of Bream Family Farms, Inc., Eric joined the Board in 2019 and was appointed Chair in 2024.

Richard Plato, Vice Chair: Human Resources Director at Christopher Ranch, Richard joined the Board in 2022 and was appointed Vice Chair in 2024.

Santiago "Chago" Martin, Jr., Treasurer: President of Trilogy Personnel & Land Management, Inc., Chago joined the Board in 2023 and was appointed Treasurer in 2024.

These appointments reflect UnitedAg's commitment to strong leadership and governance.

Competitor Profile

Market Insights and Dynamics

The agricultural trade association sector is characterized by organizations that provide a range of services, including health benefits, advocacy, and educational programs tailored to the agricultural community. The market is competitive, with associations striving to offer comprehensive and innovative solutions to meet the diverse needs of their members.

Competitor Analysis

While specific competitors are not detailed in the available information, UnitedAg distinguishes itself through its member-owned structure, comprehensive health benefit solutions, and a strong focus on leadership development and advocacy. The organization's emphasis on personalized healthcare services and technological innovation positions it favorably within the industry.

Strategic Collaborations and Partnerships

UnitedAg has established significant partnerships to enhance its service offerings:

Spring Health: In 2024, UnitedAg partnered with Spring Health to provide comprehensive mental health services to its members.

Teladoc Health: In 2017, UnitedAg partnered with Teladoc Health, the largest telemedicine provider in the nation, to offer telemedicine services to its members.

Abundant Harvest, HMC Farms, and Sun Valley Packing: In 2019, UnitedAg collaborated with these agricultural employers to open a Health & Wellness Center in Selma, CA, providing healthcare access to farmworkers and their families.

Operational Insights

UnitedAg's strategic initiatives, such as the expansion of Health & Wellness Centers and the introduction of mental health services, demonstrate its commitment to addressing the holistic health needs of the agricultural community. The organization's member-owned structure ensures that services are tailored to the specific requirements of its members, providing a distinct competitive advantage.

Strategic Opportunities and Future Directions

Looking ahead, UnitedAg plans to expand its operations into Oregon and Colorado, broadening its reach and impact within the agricultural sector. The organization continues to invest in technological solutions, such as the development of a mobile app, to enhance member engagement and service delivery. By maintaining a focus on innovation, leadership development, and advocacy, UnitedAg is well-positioned to support the evolving needs of its members and the broader agricultural community.