University of Applied Sciences Potsdam

Background

The University of Applied Sciences Potsdam (Fachhochschule Potsdam, FHP) was established in 1991 in Potsdam, Germany. It offers a diverse range of practice-oriented bachelor's and master's degree programs across five departments: Social and Educational Sciences, CITY | BUILDING | CULTURE (Architecture and Urban Planning), Civil Engineering, Design, and Information Sciences. With approximately 3,500 students and over 100 professors, FHP emphasizes interdisciplinary collaboration and maintains strong connections with regional, national, and international partners. The university is committed to advancing social development through its strategic profile lines: "Digital Transformation – Urban Futures," "Forming Society," and "Design ∙ Build ∙ Preserve."

Key Strategic Focus

FHP's strategic objectives center on addressing societal challenges through interdisciplinary education and research. The university's profile lines guide its focus:

Digital Transformation – Urban Futures: Developing digital visualization and interaction formats for sustainable urban development.

Forming Society: Examining individual and social behavior to enable active and responsible future shaping.

Design ∙ Build ∙ Preserve: Creating sustainable concepts for urban development, planning, and building preservation.

These initiatives are supported by well-equipped laboratories, workshops, and a modern library, fostering a collaborative and innovative learning environment.

Financials and Funding

In October 2023, FHP received approximately €1.78 million from the Brandenburg package to enhance energy resilience. The funds are allocated for:

Converting main buildings to LED lighting, improving energy efficiency and reducing costs.

Installing photovoltaic systems to generate renewable energy, promoting self-sufficiency and reducing CO₂ emissions.

These measures align with FHP's commitment to sustainability and energy efficiency.

Technological Platform and Innovation

FHP distinguishes itself through its technological platforms and innovative methodologies:

Interaction Design Lab (IDL): Combines emerging technologies and data to create user-friendly, interactive products and services, focusing on Human-Computer Interaction and Information Visualization.

Urban Complexity Lab (UCL): Hosts research projects related to the visualization of urban and cultural data, developing responsible approaches to big data and smart cities.

These labs exemplify FHP's commitment to integrating technology and design to address complex societal issues.

Leadership Team

FHP's leadership comprises experienced professionals dedicated to the university's mission:

Prof. Dr. Eva Schmitt-Rodermund: President, overseeing strategic development and fostering interdisciplinary collaboration.

Gerlinde Reich: Chancellor, managing administrative operations and financial planning.

Their combined expertise ensures the university's continued growth and alignment with its strategic goals.

Competitor Profile

Market Insights and Dynamics

The higher education sector in Germany is characterized by a diverse range of institutions offering specialized programs. FHP operates within this competitive landscape, focusing on applied sciences and interdisciplinary education.

Competitor Analysis

Key competitors include:

GISMA University of Applied Sciences: A private institution offering business and management programs, emphasizing international partnerships and digital transformation.

HSD Hochschule Döpfer: A private university with campuses in Potsdam, Cologne, and Regensburg, offering programs in psychology, social work, and health sciences.

XU Exponential University of Applied Sciences: A private university in Potsdam focusing on digitalization and technology, offering programs in digital business and data science.

FHP differentiates itself through its interdisciplinary approach and strong regional partnerships.

Strategic Collaborations and Partnerships

FHP actively engages in collaborations to enhance its educational and research capabilities:

S&P Company Cluster: In January 2025, FHP signed a cooperation agreement with the S&P company cluster to develop innovative solutions in construction, architecture, and digitalization.

Kyushu University: In October 2024, FHP formalized an academic and student exchange agreement with Kyushu University's Faculty of Design, focusing on joint workshops in data visualization and interaction design.

Technical University of Kenya: In 2024, FHP explored partnership opportunities with the Technical University of Kenya, aiming for joint academic collaborations and research projects.

These partnerships reflect FHP's commitment to internationalization and practical engagement.

Operational Insights

FHP's strategic considerations include:

Interdisciplinary Education: Offering programs that integrate multiple disciplines to address complex societal challenges.

Regional Engagement: Collaborating with local industries and institutions to enhance practical learning and research opportunities.

Internationalization: Establishing global partnerships to provide students with diverse perspectives and experiences.

These strategies position FHP as a leader in applied sciences education.

Strategic Opportunities and Future Directions

FHP aims to:

Expand Research Initiatives: Increase third-party funding and develop projects aligned with its profile lines.

Enhance Digital Infrastructure: Implement energy-efficient technologies and digital tools to support teaching and research.

Strengthen International Networks: Pursue additional partnerships to facilitate student and faculty exchanges.

By leveraging its interdisciplinary strengths and strategic collaborations, FHP is well-positioned to address future educational and societal challenges.