University of Arkansas–Fort Smith (UAFS) Market Research Report

Background

Established in 1928, the University of Arkansas–Fort Smith (UAFS) is a public institution located in Fort Smith, Arkansas. As a member of the University of Arkansas System since 2002, UAFS serves approximately 5,506 students as of fall 2023. The university's mission is to empower the social mobility of its students and foster economic growth in the River Valley through exceptional educational opportunities and robust community partnerships. UAFS offers a diverse range of academic programs, including certificates, associate degrees, and bachelor's degrees, with a focus on career-based education that combines advanced theory with hands-on learning.

Key Strategic Focus

UAFS is committed to workforce development by offering programs that prepare students for careers in both traditional and emerging technological fields. The university provides more than 70 academic programs, including degrees in nursing, elementary education, studio art, business administration, and biology. UAFS emphasizes practical experience through its Center for Economic Development, which supports businesses, entrepreneurs, and workforce training initiatives.

Financials and Funding

As of the end of the 2022 fiscal year, UAFS reported an endowment valued at approximately $104 million. The university's total salary expenditure for the same period was $82.1 million. UAFS employs a diverse faculty, including 66 instructors, 56 assistant professors, and 42 associate professors.

Pipeline Development

UAFS continually develops new academic programs to meet evolving industry needs. Recent initiatives include degrees focusing on relational database management systems and programs in cutting-edge technological fields such as robotics, information science technology, and cybersecurity.

Technological Platform and Innovation

UAFS distinguishes itself through its commitment to integrating technology and innovation into its academic offerings. The university's Baldor Technology Center provides labs and workshops for courses in automotive technology, animation technology, electronics, robotics, and unmanned aerial systems. Additionally, the Windgate Art & Design facility offers advanced studios for digital design, printmaking, and photography, reflecting UAFS's dedication to blending traditional education with modern technological advancements.

Leadership Team

Dr. Terisa C. Riley serves as the Chancellor of UAFS. With over 25 years of experience in higher education administration, Dr. Riley has held roles encompassing academics and administration. She is an advocate for student access, opportunity, and success, aligning with the mission of public universities to provide excellent and affordable educational opportunities.

Leadership Changes

In April 2021, Chancellor Riley announced a reorganization of the university's structure, consolidating its colleges from five to three to enhance efficiency and better serve students. The three colleges are:

The College of Arts and Sciences

The College of Business and Industry

The College of Health, Education, and Human Sciences

Competitor Profile

Market Insights and Dynamics

UAFS operates within the competitive landscape of regional public universities in Arkansas. The university's focus on career-based education and workforce development positions it as a key player in addressing the educational and economic needs of the River Valley region.

Competitor Analysis

Key competitors include:

Arkansas Tech University (ATU): Located in Russellville, Arkansas, ATU offers a range of baccalaureate and graduate programs. With an enrollment of approximately 9,487 students as of fall 2023, ATU provides programs in various fields, including engineering, business, and education.

University of Central Arkansas (UCA): Based in Conway, Arkansas, UCA offers a comprehensive range of undergraduate and graduate programs. UCA emphasizes a liberal arts education combined with professional studies.

Arkansas State University (ASU): Located in Jonesboro, Arkansas, ASU provides diverse academic programs and has a strong emphasis on research and community engagement.

Strategic Collaborations and Partnerships

UAFS's Center for Economic Development plays a crucial role in fostering economic growth by empowering businesses, aiding entrepreneurs, offering workforce training, and promoting innovation. With the EDA University Center designation, the CED has expanded its services and enhanced partnerships with economic development organizations in western Arkansas and eastern Oklahoma. Targeted beneficiaries include women, minorities, unemployed, underemployed, as well as indigenous and Native American persons.

Operational Insights

UAFS's strategic focus on workforce development and career-based education differentiates it from competitors. The university's commitment to offering certificates and two- and four-year degree programs prepares students for real-world careers in both traditional and cutting-edge technological fields. This approach aligns with the evolving needs of business and industry, positioning UAFS as a responsive and adaptable institution.

Strategic Opportunities and Future Directions

UAFS aims to build its reputation as a regional destination for high-quality, affordable education, where diverse groups of aspirational students and faculty thrive and excel. Through dynamic academic programs, innovative research opportunities, and transformational centers of intellectual and economic development, UAFS seeks to advance its community and become an institution renowned for educating and inspiring ambitious students.