Market Research Report: University Tees

Company Overview

• Name: University Tees

• Mission of the Company: University Tees exists to Develop People and Change Lives™.

• Founded: 2003

• Founders: Nick and Joe, during their time as sophomore business majors at Miami University.

• Key People: No information is available.

• Headquarters: 2233 W. 110th Street, Cleveland, Ohio 44102

• Number of Employees: No information is available.

• Revenue: No information is available.

• Known For: University Tees is recognized for providing custom apparel experiences for college groups and organizations, including sororities, fraternities, and clubs across the country. They are particularly known for their group order process facilitated by Campus Managers™.

Products

Product Offerings

University Tees offers a variety of apparel products catering to sororities, fraternities, and college groups. Here is a high-level overview of the product categories they offer:

• Short Sleeves: Customizable t-shirts in various styles.

• Long Sleeves: Options include heavyweight, soft, and fitted designs.

• Sweatshirts: Includes hoodies and crewnecks.

• Bottoms: Joggers and sweatpants.

• Accessories: Various fashion accessories.

• Tank Tops and Outerwear: A range of styles from casual to sporty.

• Promo Items: Customizable promotional products for brand collaborations and group orders.

Key Features

• Customization: Extensive customization options, including designs tailored to the specific needs of organizations.

• Exclusive Collections: The UTees Essentials Collection and more than 100 unique styles.

• Campus Manager™ Program: Helps manage design and ordering processes, providing a personal touch and support.

• Brand Partnerships: UTees collaborates with recognized brands like Life is Good and Sunkissed.

Recent Developments

New Products and Features

• New Arrivals: University Tees frequently updates their product line with new arrivals catering to current fashion trends.

• Trending Collections: Recently launched Back to School, Matching Sets, and Hometown Merch collections designed to keep up with the latest market trends.

Company Initiatives

• Expansion: As of 2021, University Tees moved into a new 90,000-square-foot production facility, indicating growth and increased production capabilities.

• Campus Manager™ Program Expansion: Continued growth of this student-centric program, assisting students in developing skills and gaining experience.

Partnerships

• Greek and Collegiate Licensing: Facilitates brand penetration into the collegiate market, offering licenses for Greek and college merch.

• Brand Collaborations: Actively partnering with other brands to promote awareness on college campuses through merchandise sales and social media exposure.

Market Engagement

• Sales Conferences: Participation in biannual sales conferences, providing a platform for direct engagement with top college students and expanding market presence.

• Social Media and Digital Marketing: Enhancing brand visibility through social media, partnered giveaways, and trend reporting via blog posts.

Through this focused approach, University Tees maintains a robust presence in the collegiate and custom apparel market, continuously evolving to meet the needs of their audience.