Unleashed Software Company Profile

Background

Unleashed Software, established in 2009 in Auckland, New Zealand, is a cloud-based inventory management software provider. The company offers real-time visibility and control over inventory, suppliers, production, and sales, catering to businesses ranging from startups to international enterprises. Unleashed champions "Good Products"—items crafted, moved, and sold by individuals who prioritize quality and ethical practices. By providing powerful, affordable cloud applications, Unleashed empowers businesses to challenge industry monopolies and make a meaningful impact.

Key Strategic Focus

Unleashed's strategic focus centers on delivering comprehensive inventory management solutions that integrate seamlessly with other business systems. The platform specializes in real-time inventory control, production management, and multichannel sales order management. Key technologies include cloud-based architecture and integrations with e-commerce platforms like Shopify and accounting software such as Xero and QuickBooks. Unleashed primarily targets the manufacturing, wholesale, and distribution markets across Australasia, the UK, US, and EMEA regions.

Financials and Funding

Unleashed Software has undergone several funding rounds to support its growth and development:

2012: Raised $2 million in venture capital.

2013: Secured an additional $4 million to expand sales staff and developers.

2015: Obtained $4.5 million to support trans-Tasman growth, international expansion, and product development.

2017: Received a Series C investment of NZ$7 million from Movac to fuel the development of next-generation inventory management software and support global growth.

In November 2020, Unleashed was acquired by UK-based The Access Group, enhancing its global presence and potential in manufacturing, wholesale, and distribution markets.

Technological Platform and Innovation

Unleashed Software's platform is distinguished by its cloud-based architecture, enabling real-time inventory management and seamless integration with various business systems. Notable features include:

Real-Time Inventory Control: Provides instant visibility over stock levels, reducing the risk of stockouts and overstocking.

Multichannel Sales Order Management: Synchronizes sales data from various online and offline channels, offering a cohesive view of business performance.

Integrations: Connects with e-commerce platforms like Shopify and accounting software such as Xero and QuickBooks, minimizing data duplication and enhancing accuracy.

Advanced Inventory Manager (AIM): An add-on module that optimizes purchasing decisions by analyzing historical sales trends and setting optimal stock levels.

Leadership Team

Unleashed Software's leadership team comprises experienced professionals dedicated to driving the company's mission:

Gareth Berry: CEO since 2010, overseeing strategic direction and growth initiatives.

Lisa Miles-Heal: Chief Operating Officer, responsible for operational management and efficiency.

Competitor Profile

Market Insights and Dynamics

The global inventory management software market is experiencing significant growth, driven by the increasing adoption of cloud-based solutions and the need for efficient supply chain management. Businesses are seeking platforms that offer real-time visibility, integration capabilities, and scalability to adapt to evolving market demands.

Competitor Analysis

Unleashed Software operates in a competitive landscape with several notable players:

Baxter Planning Systems: Provides enterprise software solutions for after-market, service, repair, and spare parts industries.

RELEX Solutions: Offers retail optimization software solutions, focusing on supply chain and inventory management.

LOG-NET: Delivers end-to-end autonomous supply chain management solutions.

Clear Spider: Develops enterprise inventory management systems with a focus on cloud-based solutions.

Unleashed differentiates itself through its user-friendly interface, robust integration capabilities, and commitment to supporting businesses that prioritize quality and ethical practices.

Strategic Collaborations and Partnerships

Unleashed Software has established significant partnerships to enhance its platform's functionality and reach:

Xero: Integration with Xero's accounting system allows for seamless financial management and reporting.

Shopify: Connection with Shopify enables businesses to synchronize their e-commerce operations with inventory management.

Magento: Integration with Magento provides a comprehensive solution for businesses operating online stores.

These collaborations strengthen Unleashed's market position by offering a comprehensive suite of tools that cater to various business needs.

Operational Insights

Unleashed Software's strategic considerations include:

Market Position: As a subsidiary of The Access Group, Unleashed leverages enhanced resources and a broader market reach to strengthen its position in the inventory management software sector.

Competitive Advantages: The platform's real-time inventory control, seamless integrations, and user-friendly interface provide distinct advantages over competitors.

Customer Focus: By championing businesses that prioritize quality and ethical practices, Unleashed appeals to a niche market segment seeking values-aligned partners.

Strategic Opportunities and Future Directions

Looking ahead, Unleashed Software is poised to:

Expand Global Presence: Leverage The Access Group's resources to penetrate new markets and increase international customer base.

Enhance Product Offerings: Continue developing advanced features and integrations to meet evolving customer needs and stay ahead of industry trends.

Strengthen Partnerships: Forge new collaborations with complementary software providers to offer a more comprehensive business management solution.

Focus on Innovation: Invest in research and development to incorporate emerging technologies, such as artificial intelligence and machine learning, to further optimize inventory management processes.

By capitalizing on these opportunities, Unleashed Software aims to solidify its position as a leading provider of inventory management solutions for businesses worldwide.