Market Research Report: Unlimited Group and Unlimited Retail

Company Profile: Unlimited Group

Overview

Unlimited Group is an integrated agency group recognized for its deep understanding of human behavior and decision-making processes. Positioned at the confluence of technology and insight, Unlimited delivers cutting-edge solutions that offer a competitive edge to its clients. The group excels in handling comprehensive integrated briefs with end-to-end capabilities encompassing marketing, communications, digital solutions, insights, and analytics.

Services and Capabilities

Unlimited Group provides a wide array of services through its proprietary Human Understanding Lab, which informs its offerings with deep insights. The core sectors include brand advertising, CRM, social media strategies, consumer public relations, and experiential marketing. The group's portfolio is strengthened by niche brands like Walnut, which focuses on sophisticated research methodologies, and Health Unlimited, which is dedicated to strategic insight in the healthcare sector.

Recent Developments

The group has enhanced its market positioning through innovative offerings and strategic acquisitions. Its recent acquisition by Accenture aims to integrate its operations into Accenture Song, enhancing capabilities in customer engagement. This aligns with Unlimited's strategy of leveraging innovation to create substantial business impacts for its clients.

Leadership

• Chris Mellish: As Group CEO, Mellish brings over 25 years of agency leadership experience with a specialization in digital strategy and management. He plays a crucial role in guiding Unlimited through strategic shifts, including its integration into Accenture Song.

[Chris Mellish LinkedIn](https://uk.linkedin.com/in/chrismellish)

• Tim Bonnet: Serving as President, Bonnet is responsible for managing client relationships, fostering growth, and leading new business development. Under his leadership, the group effectively aligns its varied capabilities to meet diverse client requirements.

[Tim Bonnet LinkedIn](https://uk.linkedin.com/in/tim-bonnet-908b031)

• Dave Scanlan: As Chief Financial Officer, Scanlan oversees the financial operations, focusing on profitability and growth, ensuring the organization's robust financial health and global expansion.

[Dave Scanlan LinkedIn](https://uk.linkedin.com/in/davidscanlan)

Distinctive Strengths and Industry Focus

• Client Trust and Longevity: The group enjoys enduring relationships with clients, some lasting over 30 years, underscoring its dedication to delivering impactful, client-centric solutions.

• Award-Winning Initiatives: Agencies within the group are recognized for their creativity and high client satisfaction.

• Human Understanding: Unlimited's strategy leverages its Human Understanding Lab to harness behavioral and decision-making insights for client success.

• Digital and AI Innovation: The introduction of LUCA, an AI-driven digital insights platform, illustrates the group's commitment to digital innovation, improving decision-making and outcomes across industries.

Contact Information

• Address: 7-11 Lexington Street, Soho, London, W1F 9AF

• Phone: +44 (0)20 7747 6060

• Website: [Unlimited Group](https://www.unlimitedgroup.com/)

Competitor Profile: Unlimited Retail

Overview

Unlimited is a prominent retail brand in India, known for its chain of value fashion stores operating across South and West India. It specializes in fashion apparel and accessories, maintaining a competitive edge through proprietary brands such as Excalibur, Ruggers, and Cherokee for menswear, and Karigiri for womenswear.

Corporate Structure and Changes

Unlimited was previously part of Arvind Lifestyle Brands Ltd, a subsidiary of Arvind Fashions. On July 22, 2021, Arvind Lifestyle Brands sold the Unlimited retail business to V-Mart Retail, marking a transformative change in its corporate structure.

Business Operations

With 74 stores, Unlimited targets the cost-conscious consumer segment, strategically positioning itself against established brands like Westside, focusing on value fashion to attract mid- to lower-tier market consumers.

Competitive Landscape

Primary competitors in the Indian market include Westside from the Tata Group, recognized for its widespread store network and fresh fashion offerings. Additionally, Unlimited faces competition from Myntra, a leading fashion e-commerce platform, and V-Mart Retail, well-known for its presence in tier II and III cities.

Strategic Challenges and Opportunities

Unlimited's acquisition by V-Mart Retail represents an opportunity to leverage V-Mart's established infrastructure and expertise. This strategic shift allows Unlimited to cater to underserved tier II and III cities, capitalizing on a large consumer base seeking affordable fashion options. This transition is pivotal in overcoming previous operational challenges and aligning with broader market resources available through V-Mart's network.