Unniyarcha

Company: Unniyarcha

Company Overview

Unniyarcha is a retail luxury brand specializing in high-quality, unique silver jewelry. The brand seamlessly blends traditional Indian craftsmanship with contemporary aesthetics, aiming to create pieces that are both stunning and resonate with modern tastes. Named after the legendary 17th-century Malabar warrior Unniyarcha, the brand is designed to inspire strength, boldness, and beauty in its wearers.

• Website: [Unniyarcha Official Site](https://unniyarcha.com/?srsltid=AfmBOopsmUXWyRCvdFi_jnaEjgQutkq8DYOawyZxgzCXhU8adFEvC8Bx)

• Headquarters: Plot no. 77, Sector 8, IMT Manesar, Haryana - 122050, India

• Industry: Retail Luxury Goods and Jewelry

• Company Size: 11-50 employees

• Social Media Presence:

• [Instagram](https://www.instagram.com/unniyarchajewelry/?hl=en)

• [LinkedIn](https://in.linkedin.com/company/unniyarcha)

• [Facebook](https://www.facebook.com/unniyarchajewelry)

• [YouTube](https://www.youtube.com/channel/unniyarchajewelry)

Product Range

Unniyarcha offers an extensive collection of silver jewelry, including:

• Categories:

• Earrings

• Necklaces

• Anklets

• Mangalsutra

• Bangles

• Men's Jewelry

• Special Collections:

• Swan Collection

• Ganapati Bappa Morya Collection

• Onam Collection

• Sui Dhaga Collection

• Daily Styles

• Lotus Collection

• Bestsellers: Often include significant discounts, offering savings up to 53%.

Key Financials (Based on Sample Products)

• Products generally range from INR 1,351 to INR 7,462 before discounts.

• Notable discounts often ranging from 14% to 53% off regular prices.

Leadership and Team

Unniyarcha has a dynamic leadership team with extensive experience and strong educational backgrounds. The team includes:

Divya Nambiar

• Role: Founder and Creative Head

• Education: Columbia University, New York

• Notable Contributions:

• Actively involved in the creative process behind Unniyarcha's unique jewelry designs.

• Spearheading innovative marketing campaigns that enhance customer engagement and brand loyalty.

• Passionate about bringing traditional Indian craftsmanship to a global stage.

• LinkedIn: [Divya Nambiar](https://www.linkedin.com/in/divya-nambiar-678245b7)

Pulkit Bhat

• Role: Chief Operating Officer (COO)

• Education: ITM University, Gurgaon

• Experience:

• Oversees operational aspects of the company.

• Ensures the efficient production and timely delivery of jewelry pieces.

• Played a pivotal role in setting strategic goals and expanding the company's market reach.

• LinkedIn: [Pulkit Bhat](https://in.linkedin.com/in/pulkit-bhat-b5b18629)

Professional Insights

Divya Nambiar has been a driving force behind the company's vision and growth. Her leadership is reflective in:

• Design and Creativity: Works closely with India's top design institutes to create unique and high-quality designs.

• Employee Engagement: Focuses on building a supportive working environment for craftsmen, earning their loyalty and dedication.

Pulkit Bhat complements Divya's creative direction by overseeing the operational efficiency and scalability of Unniyarcha's business.

• Operational Excellence: Demonstrated achievement in scaling and optimizing the production processes.

• Strategic Expansion: Actively involved in hiring talented designers to push the boundaries of traditional and contemporary jewelry design.

Social Responsibility

Unniyarcha is committed to ethical sourcing and supports women karigars by providing them opportunities to earn additional income through side projects like making cloth pouches for jewelry packaging.

Engagement and Customer Feedback

The company prides itself on having over 1 lakh happy customers, showcasing numerous positive testimonials. Their social media strategies and creative campaigns, such as viral Instagram reels, enhance their brand visibility and customer engagement.

Contact Information

• Customer Support: care@unniyarcha.com

• WhatsApp: +91 8527218333

• Calling: +91 8071188884

• Working Hours: Monday to Saturday (9:30 am - 5:30 pm)

Competitor Profile

Competitors

Unniyarcha has several competitors in the silver and handcrafted jewelry market. Key competitors include:

Gargi

Gargi is an internet-first brand offering a broad range of jewelry. Founded by Aditya Modak in 2021, this company targets the ethnic fashion jewelry market.

• Fiscal Year-end: 03/2024

• Revenue: ₹286.74M

• Net Income: ₹46.9M

• Stores: 33 Offline and an Online Store

• Brand Emphasis: Tradition, trust, purity, and beauty since 1832.

Drip Project

Drip Project is a relatively new, but highly dynamic brand focusing on affordable luxury jewelry.

• Acquisition: Acquired by Metaman.

• Target Audience: Both men and women.

• Store Location: Experiential store located in Bandra, Mumbai.

• Motto: "Luxury made affordable."

Quirksmith

Quirksmith appeals to a niche market with unique and handcrafted silver and brass jewelry. Founded by sisters Divya Batra and Pragya Batra in 2016, Quirksmith aims to bring out the artistic side of its customers.

• Employees: Over 60% women in-house.

• Focus: Jewelry encouraging self-expression.

• Notable for: Designs showcased on Shark Tank India.

KuberBox

Founded by Sourav Lodha in 2013, KuberBox is a leading D2C precious jewelry brand in India. They provide a vast range of affordable diamond and gemstone-studded gold jewelry, appealing to modern design tastes.

• Focus: Quality, affordability, and reach.

• USP: Customizable jewelry.

• Technology Integration: Aiming for significant customer delight and transparency.

Purply

Purply, also marketed under various names like Violet & Purple, is a prominent designer fashion jewelry brand based in South India. The brand offers a mix of traditional and contemporary jewelry designs, maintaining a strong online presence through various social media platforms.

Market Insights

Unniyarcha and its competitors all leverage a strong online presence, customer engagement strategies, and unique selling points to carve niches within the luxury and affordable jewelry markets. Understanding these dynamics is crucial for positioning Unniyarcha effectively to highlight its unique craftsmanship, personalized designs, and robust online presence.

Online Presence and Customer Engagement

• Unniyarcha: Active social media engagement, enhancing brand visibility and customer interactions.

• Gargi: Maintains a strong online and offline presence with detailed company history and performance data.

• Drip Project: Emphasizes luxury and aspirational lifestyles through a strong social media presence.

• Quirksmith: Engages customers with unique blogs and vibrant storytelling.

• KuberBox: Offers transparent and detailed product views with exemplary customer service methods.

Strategic Insights

Leveraging these insights, Unniyarcha can position itself strategically in the market:

• Emphasize unique handcrafted, pure 925 silver jewelry.

• Focus on personalized designs and high-quality standards.

• Continue leveraging strong social media strategies to enhance customer engagement and brand loyalty.

This combined report provides a comprehensive overview of Unniyarcha and its competitive landscape, aiding in strategic positioning within the handcrafted jewelry market.