Upcred.ai® Company Profile

Background

Upcred.ai® is a Bengaluru-based technology company founded in 2021, specializing in influencer marketing solutions. The company's mission is to empower the global creator economy by providing a comprehensive platform that facilitates authentic collaborations between brands and content creators. Upcred.ai® aims to streamline the influencer marketing process, enabling brands to effectively engage with their target audiences through creator-driven campaigns.

Key Strategic Focus

Upcred.ai® focuses on:

Creator Collaboration: Offering tools that simplify the process for brands to discover and collaborate with content creators.

Campaign Management: Providing end-to-end solutions for managing influencer marketing campaigns, from creator discovery to content analysis.

Data Analytics: Equipping brands with insights into campaign performance across all stages of the consumer journey.

Creator Empowerment: Supporting creators in monetizing their content and expanding their reach through brand partnerships.

Financials and Funding

Pre-Seed Funding: In March 2022, Upcred.ai® secured ₹3.3 crore (approximately $435,000) in a pre-seed funding round from angel investors, including Syed Firdous Hussain and Gayatri Nikkam.

Revenue: For the fiscal year 2022-2023, the company reported revenue of ₹7.21 lakh (approximately $9,000) and a loss of ₹39.96 lakh (approximately $50,000).

Technological Platform and Innovation

Upcred.ai® distinguishes itself through:

AI-Driven Platform: Utilizing artificial intelligence to match brands with suitable content creators, optimizing campaign effectiveness.

Comprehensive Ecosystem: Providing a unified platform that encompasses creator discovery, campaign management, and performance analytics.

Leadership Team

Dharmpal Chaudhary: Co-Founder and Chief Executive Officer. Prior to Upcred.ai®, he worked as a software engineer with companies such as AirAsia, WorkIndia, Yellow.ai, and Plivo.

Sanjay Choudhary: Co-Founder. A computer science graduate with experience at startups like Shuttl and Workex.

Aditya Bhattacharjee: Co-Founder. Before joining Upcred.ai®, he worked as a producer, model, and full-time actor.

Competitor Profile

Market Insights and Dynamics:

The influencer marketing industry is experiencing significant growth, driven by the increasing reliance of brands on social media platforms to reach target audiences. The global influencer marketing market size was valued at $13.8 billion in 2021 and is projected to reach $22.2 billion by 2025, growing at a CAGR of 12.3%.

Competitor Analysis:

Upfluence: A New York-based influencer marketing platform that offers tools for influencer discovery, campaign management, and analytics.

Freeskout: Headquartered in New Delhi, India, Freeskout connects brands with influencers and provides campaign management solutions.

Grin: Based in Airmont, New York, Grin focuses on influencer relationship management, offering a suite of tools for brands to manage their influencer partnerships.

Strategic Collaborations and Partnerships

As of the latest available information, Upcred.ai® has not publicly announced any significant strategic collaborations or partnerships.

Operational Insights

Upcred.ai® differentiates itself by offering an AI-driven platform that simplifies the influencer marketing process for brands and creators. By focusing on data-driven insights and comprehensive campaign management tools, the company aims to provide a seamless experience that enhances the effectiveness of influencer marketing campaigns.

Strategic Opportunities and Future Directions

Upcred.ai® plans to expand its operations beyond India, targeting markets in the United States, United Kingdom, Singapore, and Japan. The company aims to capitalize on the growing demand for influencer marketing solutions by continuously enhancing its platform's capabilities and forging new partnerships with brands and creators worldwide.