Upfield Market Research Report
Company Overview
Name, Mission of the Company
Name: Upfield
Mission: Upfield aims to make people healthier and happier with nutritious, delicious, natural, plant-based food that is good for the planet.
When was the Company Founded and by Whom
Upfield was formed in 2018. The origins trace back to 1871 when Hippolyte Mège-Mouriès created margarine and sold the patent to the Jurgens Family.
Key People in the Company
- David Haines - Group Chief Executive Officer
- Florence Naviner - Chief Financial Officer
- Laurent Lavenut - Chief Operations and Product Officer
- Dominic Brisby - Regional President Europe, USA, and Canada
- Tim Verbeek - Regional President AMEA and LatAm
- Eve Baldwin - Chief Human Resources Officer
- Detlef Schmitz - General Counsel
- Olga Osminkina-Jones - President and Chief Growth Officer, Violife
- Herman Betten - Chief Corp Affairs and Communications Officer
Where is the Company Headquartered
No information is available.
Number of Employees
Upfield has over 4,800 employees worldwide.
Revenue of the Company
Upfield achieved net sales of €3.3 billion in calendar year 2023.
What is the Company Known For
Upfield is known for being a global leader in plant-based foods, particularly in the categories of butters & spreads, creams, liquids, and cheeses. They offer products that are healthier and more sustainable alternatives to animal-based foods.
Products
Flora
Description: Flora is the flagship brand of Upfield, known for its plant-based butters and spreads.
Key Features: Made from 6 natural ingredients; innovative paper tub packaging; performs like traditional dairy butter.
Becel
Description: Becel is known for its heart-healthy spread made from natural plant oils rich in Omega-3.
Key Features: Rich in Omega-3; great taste; appreciated globally.
ProActiv
Description: ProActiv products contain plant sterols clinically proven to lower LDL cholesterol.
Key Features: Promotes heart health without compromising on taste; contains plant sterols.
Rama
Description: Originating from Germany, Rama is a major brand in plant-based margarines with a wide range of products.
Key Features: Used for spreading, cooking, whipping, baking; rich product range.
Country Crock
Description: Made from simple natural ingredients with a familiar, country-fresh taste.
Key Features: Plant butter and creams; churned in Kansas, America.
BlueBand
Description: Spread made for the growth and development of children, part of a balanced diet.
Key Features: Blend of selected pure vegetable healthy fats and vitamins.
Violife
Description: Award-winning plant-based products made from coconut oil.
Key Features: Free from dairy, preservatives, casein, lactose, gluten, nuts, soya; 100% plant-based.
Recent Developments
What are the Recent Developments in the Company
- 29.05.2024: Upfield hosted the Saudi Minister of Industry and Mineral Resources showcasing their commitment to sustainability.
- 15.05.2024: Publication of Financial and ESG Summary 2023 highlighting sustainability achievements and business growth.
- 14.05.2024: Reaffirmed global strategy and efforts to encourage plant-based diet adoption at the Food Innovation Conference 2024.
What are the New Products Launched
- New recyclable paper-based tub for spreads after four years of innovation.
What are the New Features Added to the Existing Products
- Introduction of plastic-free, recyclable paper tub packaging for some products.
- Continuous innovation in taste, texture, and sustainability of plant-based products.
Any New Partnerships
- Strategic partnerships with Change Foods, OGGS®, and Alfred’s.
- Collaboration featured during the Saudi Minister’s visit for discussions on innovation in the food industry.
This is an extremely detailed and structured market research report focusing on the provided data about Upfield. Fields without available information have been marked as such.
