Upinion Market Research Report

Company Overview

Name, Mission of the Company

• Name: Upinion

• Mission: Empowering crisis-impacted communities through digital engagement and accountability.

Founding Details

• Founded: 2014

• Founders: Mo, Gerben

Key People in the Company

• CEO: No information is available

• Head of Strategic Partnerships and Growth: Pinar

• Head of Operations & Co-founder: Gerben

• Senior Full Stack Developer: Rik, Julian

• Researcher: Noelle

• Community Manager: Zeynep

Headquarters

• Location: No information is available

Number of Employees

• Total: No information is available

Revenue

• Total Revenue: No information is available

Company Recognition

• Awards and Recognitions:

• KVK Innovation Top 100: Nominated as one of the 100 most innovative Dutch companies

• The Hague Innovators Challenge: Winner of the Scale-up price

• The Best Idea Award: Spindle Awards (runner-up)

Core Principles

• Accountability

• Do no (digital) harm

• Non-discrimination

• Necessity in asking questions

• Accuracy

• Confidentiality

• Respect for the rights of people

• Security: Information Security Management System ISO 27001 certified

• GDPR compliant

What is the Company Known For?

• Upinion is known for their Digital Engagement Platform (DEP) that facilitates two-way communication and digital engagement with local communities, especially in hard-to-reach areas affected by crises.

Products

Digital Engagement Platform (DEP)

• Description: A platform for NGOs to engage with communities in crisis areas. The platform supports the creation of representative online communities and facilitates continuous engagement.

• Key Features:

• Real-time engagement: Allows for the collection and analysis of community feedback in real-time.

• Omnichannel access: Engagement through social messaging apps and browser without the need for additional downloads.

• Privacy: ISO27001 certified, GDPR compliant, and includes a 'Private mode' for safe and secure engagement.

• Language support: Engagement available in local languages.

Monitoring Framework

• Description: Documentation of trends, perceptions, and changes over time.

• Key Features:

• Helps NGOs tailor their services for better alignment with target groups.

• Influences policy more effectively.

Feedback Mechanism and Community Management

• Description: A 24/7 operated feedback system for communities to exchange comments and concerns.

• Key Features:

• Encourages continuous dialogue and ensures community concerns are promptly addressed.

Visualisation and Dissemination Tools

• Description: Tools to transform complex data into easy-to-understand formats.

• Key Features:

• Facilitate the dissemination of evidence to a broader audience through accessible visual formats.

Longitudinal Data and Trends Analysis

• Description: Facilitates observing and adapting to evolving community trends and perceptions over time.

• Key Features:

• Supports data-driven decision-making by providing continuous insights.

Recent Developments

New Products and Features

• Mental Health and Psychosocial Support (MHPSS) Web App: Developed to address specific needs of communities such as midwives in rural Yemen.

New Partnerships

• Norwegian Refugee Council: Collaboration on engaging and gathering insights from Ukrainian refugees.

• Cordaid: Collaborative work on co-designing a mental health application for Yemeni communities.

Publications and Reports

• Syrian Refugees’ Perspectives on EU-Lebanon Migration Deal: Highlights fears, safety concerns, and migration plans of Syrian refugees.

• Ukrainian Refugees' Realities in Moldova and Poland: Analyzes the living conditions and challenges faced by Ukrainian refugees two years into the conflict.

• Destruction and Displacement in Ukraine: Details the human cost and impact of the ongoing war on Ukrainian civilians.

Recent News and Events

• Media Spotlight: Upinion’s report on Syrian refugees in Türkiye featured by Gazet van Antwerpen and Het Nieuwsblad.

• CHS Alliance’s Newsletter: Highlighting collaborative work in Yemen.

• CDAC Network Events: Active participation and engagement in high-level stakeholder dialogues.

Conclusion