Company Profile: Uponit
Overview
Uponit is a notable player in the cybersecurity domain, with a specialization in ad recovery solutions tailored for online publishers. The company leverages advanced cyber technologies to help publishers reclaim lost revenues due to ad blockers, ensuring the sustainability of their online ad-driven business. Positioned within the Internet Industry, it is categorized under Computer Programming, Data Processing, and Other Computer Related Services.
Company Details
- Founded: 2015
- Headquarters: New York City, New York, United States
- Industry: Internet
- Estimated Revenue: $1M - $10M
- Employees: 11-50
- Funding/Market Cap: $2M
Leadership Team
Key Executives
- Co-Founder & CEO: Marty Krátký-Katz - Driving company vision and growth strategies.
- COO: Stephen Williams
- CTO: Matt Kendall
- SVP, Revenue: Trevor Thomas
- Director, People Operations: Alicia Meyer
Technology & Innovation
Uponit uses a wide array of technological tools to enhance its ad recovery solutions:
- Marketing Tools: HubSpot, Google Tag Manager, AdRoll
- DevOps and Development: CloudFlare CDN, WP Rocket, WPBakery, WPForms
- Programming Languages and Frameworks: PHP, JavaScript, Bootstrap
- Communications: Gmail, Slack, G Suite
- Web Hosting and Networks: Cloudflare DNS, Google Analytics
These technological deployments highlight Uponit's dedication to effective ad recovery and maintaining a competitive advantage.
Strategic Insights
Uponit’s strategic positioning as a leader in mitigating ad-blocking challenges is crucial for premium publishers aiming to regain control over their advertising strategies. Situated in New York City, a central business hub, Uponit benefits from extensive market access and networking opportunities. Its revenue and employee size indicate readiness for growth and potential strategic partnerships.
Competitor Profile
Overview
Uponit operates in an increasingly competitive online advertising sector, with emphasis on advertisement recovery solutions. Its key competitors include CHEQ, Kubric, Ensign InfoSecurity, and AdRem Software.
Key Competitors
CHEQ
- Industry Position: Known for its expertise in Go-to-Market Security and trusted globally by over 15,000 brands.
- Services: Offers a wide range of digital security solutions.
- Global Presence: Maintains offices in Tel-Aviv, New York, Tokyo, and London.
Kubric (recently rebranded to Mason)
- Service Offering: All-in-one design toolkit for creative and e-commerce teams.
- Strategic Move: Rebranding to Mason to enhance market identity and digital creative focus.
Ensign InfoSecurity
- Market Focus: Asia's largest pure-play cybersecurity service provider, with an emphasis on threat detection and response.
- Recognition: Rated prominently in global MSSPs rankings.
- Regional Expertise: Headquartered in Singapore, with operations extending to Malaysia and Hong Kong.
AdRem Software
- Product Offering: Network monitoring and management software such as NetCrunch.
- Experience: Founded in 1998, AdRem has a long-standing reputation with 7,000 clients across 89 countries.
Uponit faces a diverse range of competition, from comprehensive cybersecurity services to creative management solutions and robust network monitoring software. Each competitor presents unique challenges, requiring Uponit to continuously innovate and adapt to maintain its market position.
