Company Research Report: Uptownie

Company Overview

• Name: Uptownie

• Mission of the Company: To empower Indian women with affordable, fuss-free clothing that complements their body type and physicality, promoting individuality and confidence.

• Founded: 2015

• Founder: Priyanka Agarwal

• Key People: Priyanka Agarwal, Founder

• Headquarters: Kolkata, India

• Number of Employees: Approximately 50

• Revenue: No information is available

• Known For: Uptownie is known for being a women's fashion brand offering trendy, affordable clothing that celebrates body diversity while focusing on comfort and sustainability.

Products

Product Offerings

• Tops

• Description: A variety of stylish tops including crop tops, sleeveless, ribbed, and knotted designs.

• Key Features: Affordable, trendy, multiple styles available, fuss-free, variety of colors and designs.

• Dresses

• Description: Dresses ranging from casual day dresses to more formal bodycon and bandage styles.

• Key Features: Stretchable material, ribbed designs, dramatic prints, offer comfort and chic style.

• Co-ords

• Description: Matching two or three-piece sets for a coordinated look.

• Key Features: Versatile, designed with current fashion trends in mind, and come in various fabric types.

• Bottoms

• Description: Includes skirts, pants, and shorts.

• Key Features: Comfortable fit, various cuts and lengths, suitable for different occasions.

Key Features of Products

• Each piece is designed to be worn by Indian women, considering their height, weight, and body type.

• Regular updates to online catalogs to stay current with fashion trends.

• Products are SGS certified to ensure quality and durability.

Recent Developments

• Recent Developments in the Company: Uptownie continues to expand its product offerings with new designs and collaborations, such as the Uptownie x Simran Jain collection.

• New Products Launched: New collections are regularly added, including seasonal edits like the "Vacation Edit" and "Gen-Z Picks."

• New Features Added to Existing Products: The catalog is refreshed weekly, adding new styles and ensuring current collections remain up-to-date with fashion trends.

• New Partnerships: Collaborations such as Uptownie x Simran Jain suggest ongoing partnerships, although specific details beyond this collaboration are unavailable.

Additional Information

Uptownie emphasizes eco-friendly and sustainable production processes, maintaining factories that align with their principles of affordability without compromising on style or quality. Their reach continues to grow through e-commerce platforms like Myntra, Amazon, and Ajio, enhancing access to trendy fashion for women across India.