Company Research Report: Upwave
Company Overview
- Name: Upwave
- Mission: Upwave aims to bring science to top-of-funnel by focusing entirely on measuring and optimizing the Brand Outcomes driven by advertising. They provide a dynamic platform to measure Brand Lift, validate Brand Reach, and surface Brand Optimization opportunities, maximizing the effectiveness of brand spend.
- Founded: No information is available
- Founders: No information is available
- Key People: Chris Kelly (CEO), among others. Specific key individuals were not detailed in the data provided.
- Headquarters: 1160 Battery Street East, Suite 100, San Francisco, CA 94111
- Number of Employees: No information is available
- Revenue: No information is available
- What the Company is Known For: Upwave is recognized for its Brand Outcomes Measurement Platform, which provides cross-channel brand measurement and maximizes brand spend effectiveness.
Products
Brand Outcomes Measurement Platform
- High-Level Description: Upwave provides a platform that focuses entirely on brand campaign measurement, incorporating tools for Brand Lift, Brand Reach, and Brand Optimization.
Key Features:
1. Dynamic, Real-Time Dashboard: Allows marketers to create dynamic campaign dashboards for tracking brand lift.
2. Cross-Channel Coverage: Provides measurement across various channels including CTV, Digital, Social, Retail Media, and more.
3. Granular Cut-Level Controls: Offers insights to compare media performance at a tactical level.
4. AI-Powered Insights and Reports: Utilizes AI to provide on-demand insights and downloadable reports.
5. On-Target Profiles and Reach: Incorporates real attitudinal data and machine learning to ensure campaigns reach the specified audience.
Recent Developments
New Products and Features:
- Outperformance Indicators: Upwave has introduced unique outperformance indicators that aggregate metrics to assess the influence of particular tactics within a campaign, enabling real-time optimization adjustments.
Partnerships:
- Partnership with AWS: Upwave has teamed up with Amazon Web Services to enhance brand performance for customers and partners.
Other Developments:
- Upwave welcomed Peter Daboll and Dan Robbins to its advisory board, adding significant industry expertise to its leadership.
- The company has been involved in discussions about the transition of sports to streaming platforms and its implications for advertising strategies.
Additional Information
- Trusted By: Brands, agencies, and media partners who value Upwave's platform and service model for scaling brand measurement.
No other specific recent product launches or feature additions were detailed beyond those mentioned.
This report provides a comprehensive overview of Upwave based on the information available from the text provided. For further details or updates, direct inquiries to Upwave are recommended.
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> Important Note: "No information is available" is noted for sections where details were not provided within the source data.
