Urban Pace is a leading real estate services firm specializing in marketing, sales, leasing, and advisory services for new home developments. Established in 2001, the company has been instrumental in the successful launch and sale of over 275 communities, encompassing a diverse range of properties from large master-planned sites to urban boutique buildings. Urban Pace's mission is to provide comprehensive and innovative solutions to real estate developers, ensuring optimal market positioning and sales performance. The firm's vision centers on leveraging its deep industry expertise and proprietary technologies to drive exceptional results for clients across various market segments.
Key Strategic Focus
Urban Pace's strategic focus is on delivering tailored marketing and sales strategies for condominiums, townhomes, apartments, and new construction sites across all price points. The company employs a strategic approach combined with proprietary technology, UPvelocity™, to drive traffic and revenue with extraordinary results. Urban Pace's primary markets include the Mid-Atlantic region, with a significant presence in Washington, D.C., Maryland, Virginia, Connecticut, and Philadelphia.
Financials and Funding
In April 2016, Urban Pace joined forces with The Long & Foster Companies, a move that allowed the firm to leverage Long & Foster's expansive network and resources, including access to over 11,000 agents and affiliations with Christie's International Real Estate. This partnership enhanced Urban Pace's marketing capabilities and expanded its reach in the urban real estate market. In February 2025, Urban Pace President Clint Mann acquired the firm from Long & Foster, marking a new chapter of independent operation. The terms of the acquisition were not disclosed.
Pipeline Development
Urban Pace has a robust portfolio of successful projects, including:
- Seneca House: A sold-out development in Meridian Hill Park, D.C.
- The Brooks: Part of the Walter Reed Redevelopment District, also sold out.
- Modera Sedici: Located in Meridian Hill Park, D.C., showcasing Urban Pace's expertise in luxury developments.
- Altaire: A project in Arlington, Virginia, highlighting the firm's reach beyond D.C.
These projects exemplify Urban Pace's ability to manage and sell diverse property types across various stages of development.
Technological Platform and Innovation
Urban Pace distinguishes itself through the use of its proprietary technology platform, UPvelocity™, which facilitates real-time reporting, market research, and insights that drive real estate marketing services. This platform enables the company to micro-target potential buyers and renters, optimizing marketing efforts and accelerating sales and leasing processes.
Leadership Team
Urban Pace's leadership team comprises seasoned professionals with extensive experience in real estate marketing and sales:
- Clint Mann, President: With over 20 years in residential sales, Mann has managed the sales and marketing of more than 200 communities, totaling over $4.5 billion in sales. He acquired Urban Pace in 2025 and continues to lead the firm.
- Julie Zelaska, Managing Director: Brings significant industry experience, contributing to the firm's strategic direction and client relations.
- Caroline Gould, Vice President of Marketing: Oversees marketing strategies, ensuring effective promotion and positioning of client projects.
The leadership team's combined expertise ensures direct principal involvement in each project, with onsite sales teams dedicated exclusively to client developments.
Leadership Changes
In February 2025, Clint Mann acquired Urban Pace from The Long & Foster Companies, transitioning the firm back to independent ownership. This strategic move allows Urban Pace to focus more intently on its core business and client services.
Competitor Profile
Market Insights and Dynamics
The real estate marketing and sales industry is highly competitive, with firms vying for developer partnerships to market and sell new residential projects. The market is characterized by a demand for innovative marketing strategies, technological integration, and comprehensive service offerings.
Competitor Analysis
Urban Pace's primary competitors include:
- Corcoran Sunshine Marketing Group: Specializes in the planning, design, marketing, and sales of luxury residential developments.
- Polaris Pacific: A West Coast leader in high-density real estate sales and marketing, with whom Urban Pace formed a strategic partnership in 2025 to expand regional reach and service offerings.
- The Marketing Directors: Provides comprehensive marketing and sales solutions for residential real estate developments.
- Compass Development Marketing Group: Offers integrated marketing and sales strategies for new residential developments.
These competitors focus on similar market segments, emphasizing the importance of strategic partnerships and technological innovation to maintain a competitive edge.
Strategic Collaborations and Partnerships
Urban Pace has engaged in several strategic partnerships to enhance its market position:
- Polaris Pacific Partnership (2025): This collaboration expanded Urban Pace's reach across 14 regions, combining resources and expertise to better serve premier new home developers.
- SEOcial Media Partnership (2012): Focused on enhancing digital marketing capabilities to attract national and international buyers through innovative online strategies.
Operational Insights
Urban Pace's strategic considerations include:
- Market Position: Leveraging its Mid-Atlantic expertise while expanding through strategic partnerships to cover a broader geographic area.
- Competitive Advantages: Utilizing proprietary technology (UPvelocity™) for targeted marketing, maintaining a dedicated and experienced leadership team, and forming strategic alliances to enhance service offerings.
Strategic Opportunities and Future Directions
Urban Pace's strategic roadmap includes:
- Expansion: Building on the partnership with Polaris Pacific to enter new markets and attract a diverse client base.
- Technological Innovation: Continuing to develop and refine proprietary technologies to enhance marketing effectiveness and client engagement.
- Service Diversification: Exploring additional services such as multifamily leasing to meet evolving market demands.
Contact Information
- Website: Urban Pace
- Social Media:
Urban Pace's commitment to innovation, strategic partnerships, and client-focused services positions it as a leader in the real estate marketing and sales industry.
