Urban Sharing Company Profile

Background

Overview

Urban Sharing is a technology company specializing in shared micromobility solutions. Founded in 2018 and headquartered in Oslo, Norway, the company offers a comprehensive software-as-a-service (SaaS) platform designed to enhance the efficiency and profitability of micromobility operators. Their platform supports various modes of transportation, including bicycles, scooters, mopeds, and small electric vehicles. By integrating with existing mobility infrastructures and public transportation systems, Urban Sharing aims to improve urban mobility and promote sustainable transportation options.

Mission and Vision

Urban Sharing's mission is to revolutionize urban mobility by providing innovative, data-driven solutions that facilitate the seamless sharing of transportation resources. Their vision is to create smarter, more sustainable cities where shared mobility is an integral part of daily life, reducing congestion and environmental impact.

Industry Significance

As urban populations continue to grow, the demand for efficient and sustainable transportation solutions has increased. Urban Sharing plays a pivotal role in this landscape by offering technologies that enable cities and operators to manage shared mobility services effectively, contributing to the development of smart cities and the reduction of carbon footprints.

Key Strategic Focus

Core Objectives

Fleet Management Optimization: Developing tools that allow operators to efficiently manage and optimize their vehicle fleets, ensuring high availability and user satisfaction.

Integration with Urban Infrastructure: Creating solutions that seamlessly integrate with existing public transportation systems and urban mobility infrastructures.

Sustainability Promotion: Encouraging the adoption of shared micromobility options to reduce traffic congestion and environmental impact.

Areas of Specialization

Software Development: Designing and maintaining a robust SaaS platform tailored for shared micromobility services.

Data Analytics: Utilizing data-driven insights to inform decision-making and optimize operations for both operators and users.

Urban Mobility Solutions: Providing end-to-end solutions that address the unique challenges of urban transportation.

Key Technologies Utilized

Cloud Computing: Leveraging Google Cloud to ensure high availability, performance, and scalability of their platform.

Mobile Applications: Developing user-friendly apps for both operators and riders to facilitate seamless interactions.

Data Analytics Tools: Employing advanced analytics to monitor and improve fleet performance and user engagement.

Primary Markets Targeted

Urban Areas: Focusing on cities seeking to enhance their transportation networks with shared mobility options.

Public Transportation Systems: Collaborating with transit authorities to integrate micromobility solutions into existing infrastructures.

Mobility-as-a-Service (MaaS) Platforms: Partnering with MaaS providers to offer comprehensive transportation solutions.

Financials and Funding

Funding History

As of the latest available information, Urban Sharing has raised a total of $8.4 million in funding. The most recent funding round was a venture series, with Selvaag Invest serving as the lead investor. The capital raised is intended to support the company's expansion into new markets, further development of their technology platform, and the scaling of operations to meet increasing demand.

Revenue

In 2024, Urban Sharing reported a revenue of $3 million, up from $2 million in 2023 and $1.5 million in 2021. This consistent growth reflects the company's expanding user base and the increasing adoption of shared micromobility solutions.

Pipeline Development

Key Pipeline Candidates

Urban Sharing is actively developing several initiatives to enhance its service offerings:

Winter Bike Program: A pilot project testing the viability of bike-sharing services during winter months, aiming to provide year-round mobility solutions.

Cargo Bike Pilot: Collaborating with Hertz Bilpool to introduce cargo bikes, enabling users to transport larger items across the city.

E-Scooter Integration: Planning to launch a fleet of electric scooters in Fornebu, Norway, to expand their range of shared mobility options.

Anticipated Milestones

Winter Bike Program: Completion of the pilot phase and assessment of user adoption and operational challenges.

Cargo Bike Pilot: Evaluation of the service's impact on urban logistics and potential for broader implementation.

E-Scooter Integration: Deployment of the e-scooter fleet and integration with existing transportation networks.

Technological Platform and Innovation

Proprietary Technologies

Fleet Management Suite: A comprehensive set of tools for operators to manage vehicle rebalancing, maintenance, and repairs.

User Interfaces: Intuitive mobile apps and web platforms for riders to locate, reserve, and use shared vehicles.

Significant Scientific Methods

Data Analytics: Utilizing data-driven insights to inform decision-making and optimize operations for both operators and users.

Machine Learning Algorithms: Employing advanced analytics to monitor and improve fleet performance and user engagement.

Leadership Team

Key Executives

Kristian Brink: CEO of Urban Sharing.

Professional Background: Kristian has a background in technology and business development, with experience in leading teams and scaling operations in the tech industry.

Contributions: Under his leadership, Urban Sharing has expanded its service offerings and entered new markets, solidifying its position in the shared micromobility sector.

Competitor Profile

Market Insights and Dynamics

The shared micromobility market is experiencing rapid growth, driven by urbanization and the need for sustainable transportation solutions. Key trends include the integration of micromobility services with public transportation systems and the adoption of electric vehicles to reduce carbon emissions.

Competitor Analysis

Helbiz: An Italian-American company offering dockless electric scooter and bike-sharing services across Europe and North America.

Motivate: An American company operating bike-sharing systems in various U.S. cities, including New York and Chicago.

Bird Global: A U.S.-based company providing electric scooter-sharing services in over 350 cities worldwide.

Zipcar: A car-sharing service operating in multiple countries, offering vehicles for hourly or daily rentals.

Strategic Collaborations and Partnerships

Urban Sharing collaborates with various cities and transportation authorities to integrate shared micromobility solutions into urban infrastructures. Notable partnerships include:

Oslo City Bike: A flagship project in Oslo, Norway, demonstrating the effectiveness of Urban Sharing's platform in managing large-scale bike-sharing operations.

Edinburgh Cycle Hire: A collaboration to provide bike-sharing services in Edinburgh, Scotland, expanding Urban Sharing's presence in the European market.

Operational Insights

Urban Sharing differentiates itself through its data-driven approach, utilizing analytics and machine learning to optimize fleet operations and user engagement. This focus on technology enables the company to offer scalable and efficient solutions tailored to the unique needs of each city and operator.

Strategic Opportunities and Future Directions

Urban Sharing plans to expand its service offerings to include electric scooters and cargo bikes, addressing a broader range of urban mobility needs. The company is also exploring opportunities to integrate its platform with public transportation systems to provide a seamless mobility experience for users. Additionally, Urban Sharing aims to enter new international markets, leveraging its scalable technology to meet the growing demand for shared micromobility solutions.