Company Research Report: UserTesting

Company Overview

• Name: UserTesting

• Mission: To provide breakthrough perspectives needed to deliver exceptional customer experiences using human insight.

• Founded: 2007

• Founders: Dave Garr and Darrell Benatar

• Key People:

• Johann Wrede, Chief Marketing Officer

• Nikki Morello, Chief Transformation Officer

• Headquarters: San Francisco, California

• Number of Employees: No information is available

• Revenue: No information is available

• Known For: UserTesting is known for being a leader in video-first experience testing, enabling organizations to understand what it's like to be their customer. It offers the UserTesting Human Insight Platform, utilized by over half of the world's top 100 most valuable brands according to Forbes.

Products

• Name: UserTesting Human Insight Platform

• Description: A platform that allows businesses to see, hear, and understand real people as they interact with their products and designs, providing critical human insights.

• Key Features:

• Net Promoter Score (NPS): Integrated benchmarking tool

• Screener Branching Logic: Enhances survey and participant targeting

• Global Search Enhancements: Improves decision-making by accessing relevant user feedback efficiently

• Solutions Offered:

• For Digital Product Teams: Focused on validating concepts, obtaining customer feedback, and uncovering user needs.

• For UX Research Teams: Conduct generative, formative, and evaluative research.

• For Marketing Teams: Drive growth and manage brand reputation effectively.

• For Executives: Encourage a customer-centric organizational approach.

Recent Developments

• Recent Product Releases:

• October 2024: Introduction of enhanced features such as NPS, screener branching logic, and improved global search.

• July 2024: Launched AI-powered surveys for richer insights and improved audience targeting tools.

• New Partnerships:

• Achieved AWS ISV Accelerate Status to enhance the accessibility and innovation potential of its Human Insight Platform.

• Executive Leadership Changes:

• Nikki Morello was named Chief Transformation Officer to drive cultural and operational transformation.

• Johann Wrede was appointed as Chief Marketing Officer to expand global market presence.

• Innovations:

• Launched Quarterly Pulse Reports, capturing key insights and trends in retail, healthcare, finance, and more, debuting Q4 2024.

• Recognition:

• Awarded accolades such as G2 Leader and TrustRadius Top Rated in various categories throughout 2024, signifying its market leadership in experience research platforms.

Additional Information

UserTesting was inspired to help organizations capture human responses that don’t typically show up in traditional data metrics, fostering a deeper understanding of how customers interact with their products and services. The company prides itself on enabling businesses to connect authentically with their audiences through user-centric insights and feedback.