USREM Company Profile

Background

Overview

USREM, the U.S. Real Estate Market, is a capital markets platform that facilitates liquidity and optionality in the $2 trillion U.S. privately-owned, professionally-managed commercial real estate sector. Established in January 2019 and headquartered in New York, NY, USREM operates as a broker-dealer registered with the SEC, a member of FINRA and SIPC, and functions as an Alternative Trading System (ATS).

Mission and Vision

USREM's mission is to provide institutional investors, family offices, and high-net-worth individuals with access to exclusive, off-market real estate investment opportunities, enabling them to buy and sell limited partnership interests in residential and commercial properties. The company's vision is to enhance liquidity in the real estate market, offering investors flexibility and control over their investments.

Primary Area of Focus

USREM specializes in facilitating secondary trading of real estate investments, allowing investors to offer their holdings for resale at mutually agreed prices, with the sponsor's approval. This approach aims to provide liquidity options for investors during the holding period of their investments.

Industry Significance

By introducing a platform that enables secondary market transactions in real estate, USREM addresses a significant gap in the industry, offering investors greater flexibility and control over their portfolios. This innovation has the potential to attract a broader range of investors to the real estate market, thereby increasing capital flow and market efficiency.

Key Strategic Focus

Core Objectives

Enhancing Liquidity: Provide investors with the ability to buy and sell limited partnership interests in real estate investments, thereby increasing market liquidity.

Investor Empowerment: Offer investors greater control and flexibility over their investments by facilitating secondary market transactions.

Market Expansion: Attract a diverse range of investors, including institutional investors, family offices, and high-net-worth individuals, to participate in the real estate market.

Specific Areas of Specialization

Secondary Market Trading: Facilitate the buying and selling of existing limited partnership interests in real estate properties.

Investor Relations: Build and maintain relationships with investors to understand their needs and provide tailored investment opportunities.

Sponsor Collaboration: Work closely with real estate sponsors to list vetted properties for secondary trade on the platform.

Key Technologies Utilized

Alternative Trading System (ATS): Operate as an ATS to facilitate secure and compliant secondary market transactions.

Digital Platform: Utilize an online platform to connect investors and sponsors, streamlining the investment process.

Primary Markets or Conditions Targeted

Institutional Investors: Provide large-scale investors with access to real estate investment opportunities.

Family Offices and High-Net-Worth Individuals: Offer tailored investment options to affluent individuals seeking diversification.

Real Estate Sponsors: Collaborate with sponsors to offer liquidity solutions for their investors.

Financials and Funding

Funding History

As of June 2025, USREM's annual revenue is estimated to be in the range of $10 million.

Total Funds Raised

Specific details regarding the total funds raised by USREM are not publicly disclosed.

Notable Investors

Information about individual investors or investment firms backing USREM is not publicly available.

Intended Utilization of Capital

While specific details on the utilization of capital are not disclosed, it is likely that funds are allocated towards platform development, regulatory compliance, marketing efforts, and expanding the range of investment opportunities available to users.

Pipeline Development

Key Pipeline Candidates

USREM collaborates with real estate sponsors to list vetted properties for secondary trade on its platform. Properties typically range in value from $25 million to $500 million, encompassing both existing assets and new developments.

Stages of Clinical Trials or Product Development

As a financial services platform, USREM does not engage in clinical trials or product development.

Target Conditions

USREM focuses on providing liquidity solutions for investors in the real estate sector, rather than addressing specific conditions.

Relevant Timelines for Anticipated Milestones

Specific timelines for upcoming milestones are not publicly disclosed.

Technological Platform and Innovation

Proprietary Technologies

Alternative Trading System (ATS): USREM operates as an ATS, facilitating secure and compliant secondary market transactions.

Digital Marketplace: An online platform that connects investors and sponsors, streamlining the investment process.

Significant Scientific Methods

USREM employs financial technologies and regulatory compliance methods to ensure secure and efficient transactions, though it does not utilize scientific methodologies or AI-driven capabilities.

Leadership Team

David Rose – Chairman & CEO

Professional Background: Founder & CEO of Gust, Founder & Chairman Emeritus of New York Angels, Finance Chair of Singularity University, 40-year PropTech pioneer, Chair of REBNY Real Property Database Committee, author of "Angel Investing" and "The Startup Checklist."

Key Contributions: Led the development and growth of USREM, leveraging extensive experience in real estate and technology sectors.

Shachi Shah – Executive Vice President & COO

Professional Background: 25 years of experience in investment banking and asset management, including founding an award-winning multi-asset hedge fund with $28 billion in AUM.

Key Contributions: Oversees operations and strategic initiatives at USREM, bringing a wealth of experience in financial services.

Raymond Kahn – Head of US Market

Professional Background: Former President of ICE’s global Creditex unit, led Barclays’ OTC Client Clearing business, served as Barclays’ Global Head of Prime Services Risk during the credit crisis, and built/managing Lehman’s Relationship Loan Hedging unit.

Key Contributions: Leads US market operations, focusing on expanding USREM's presence and partnerships.

Lauren Rose – SVP Head of Real Estate

Professional Background: Co-founder of the AREA Real Estate Tech Accelerator; VP at Coggsville Group (real estate private equity), project management at Plaza Construction, residential management at Rose Associates, founder of SociableNY (social media startup).

Key Contributions: Heads real estate initiatives, leveraging experience in real estate technology and private equity.

Christian Vanderbrouk – SVP Head of Marketing & Communications

Professional Background: Formerly Managing Director of Global Affairs and Government Relations for the New York Stock Exchange, Program Officer at the Millennium Challenge Corporation, Coordinator of foreign chiefs of state visits at the US Department of State, White House intern working on vetting candidates for government positions.

Key Contributions: Leads marketing and communications strategies, enhancing USREM's brand presence and stakeholder engagement.

Mark LaRosa – Head of Sales

Professional Background: Experienced serial entrepreneur and corporate sales executive. Founder of QuotaCrush, former VP Sales Gust.

Key Contributions: Drives sales initiatives, focusing on expanding USREM's investor and sponsor base.

Leadership Changes

No significant leadership changes or appointments have been publicly disclosed.

Competitor Profile

Market Insights and Dynamics

Market Size: The U.S. privately-owned, professionally-managed commercial real estate sector is valued at approximately $2 trillion.

Growth Potential: The introduction of secondary market platforms like USREM is expected to enhance liquidity and attract a broader range of investors, potentially increasing market participation and growth.

Industry Trends: There is a growing demand for liquidity solutions in real estate investments, with investors seeking more flexibility and control over their portfolios.

Competitor Analysis

Black Knight: A leading provider of integrated technology, data, and analytics solutions to the mortgage and real estate industries.

CoreLogic: A global property information, analytics, and data-enabled services provider.

Xome: Offers real estate transaction services, including auctions and title services.

First American Title: Provides title insurance and settlement services.

Nationwide Property & Appraisal Services: Offers property valuation and appraisal services.

ServiceLink: Provides transaction services for the mortgage and real estate industries.

Altisource: A provider of real estate, mortgage, and consumer loan services.

Computershare Loan Services: Offers loan servicing solutions.

Strategic Collaborations and Partnerships

USREM collaborates with real estate sponsors to list vetted properties for secondary trade on its platform, enhancing liquidity options for investors.

Operational Insights

USREM differentiates itself by offering a platform that enables secondary market transactions in real estate.

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