Overview
Utsav Fashion is a leading player in the Retail Apparel and Fashion industry, specializing in Indian ethnic fashion. Established in 2000, the company caters to a global clientele, offering a diverse selection of ethnic wear. The company is headquartered in New Delhi, India, with additional offices in Kolkata, Mumbai, and Surat, and employs between 501-1,000 employees.
Product Portfolio
Utsav Fashion's product range includes sarees, salwar kameez, lehenga cholis, indo-western wear, along with accessories such as footwear, handbags, and jewelry. The inventory features more than 75,000 styles, with a commitment to introducing 300+ new products daily. Notable categories include bridal wear, Bollywood-inspired outfits, and special occasion apparel like wedding sarees and lehengas. The company also offers custom tailoring for all sizes.
Market Presence and Customer Engagement
Utsav Fashion positions itself as a comprehensive solution for Indian ethnic wear, with global shipping capabilities and incentives like free worldwide shipping on orders over $99. The brand maintains a strong social media presence, especially on Instagram and Facebook, to engage with its extensive customer base of over 2 million happy clients.
Leadership Team
- Hemant Kala, Founder and Director, based in New Delhi.
- Nitin Kala, Co-Founder, based in Kolkata.
- Manoj Sarawgi, Managing Director.
- Arvind Kumar, Vice President of Engineering.
Performance and Customer Feedback
Utsav Fashion has achieved an 11% increase in online conversions through user experience optimization. Customer feedback, reflected in ratings like a 4.1 out of 5 on platforms such as Trustpilot, attests to the company’s positive reputation among consumers.
Strategic Highlights
Utsav Fashion leverages a mix of traditional and contemporary styles to sustain its market position. It emphasizes quality and customer service through a 24/7 customer service model and offers products embodying contemporary chicness. Seasonal and Bollywood-inspired collections enhance its market relevance both domestically and internationally.
For more information, visit Utsav Fashion’s [official website](https://www.utsavfashion.com).
Competitive Analysis
Key Competitors
Kalki Fashion
Founded in 2011 and headquartered in Mumbai, Kalki Fashion offers a blend of contemporary and ethnic Indian fashion. The company provides premium bridal couture, prêt collections, and accessories.
Peachmode
Launched in 2014 and based in Mumbai, Peachmode focuses on modern ethnic wear for women by sourcing collections from various Indian suppliers and designers.
Cbazaar
Cbazaar is known as the largest online Indian ethnic wear store, catering to men, women, and kids with both ready-to-wear and custom-stitched options. It employs 242 people with a reported revenue of $59.5 million.
LimeRoad
Since its inception in 2012, LimeRoad serves as a social-commerce platform offering apparel and accessories for all demographics, backed by total funding of $51.9 million.
Jaypore
Based in Gurugram, Jaypore specializes in handcrafted and ethnic products from Indian artisans, connecting global customers with traditional Indian craftsmanship.
Market Position
Utsav Fashion holds a significant standing among its competitors such as Jaypore, Cbazaar, and Kalki Fashion, with competitors like LimeRoad offering both ethnic and contemporary styles in the online fashion retail sector. This competitive landscape drives strategic opportunities for further growth and market penetration in the vibrant fashion industry.
