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Utz Brands, Inc.

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Utz Brands Inc. Market Research Report



Company Overview



  • Name: Utz Brands, Inc.

  • Mission: Utz aspires to deliver world-class innovation and products that consumers will love for generations, building upon a century of heritage.

  • Founded: 1921

  • Founders: William and Salie Utz

  • Key People: Michael Rice (retiring Board of Director), William Werzyn Jr. (appointed to Board of Directors)

  • Headquarters: Hanover, PA, United States

  • Number of Employees: No information is available

  • Revenue: No information is available

  • Industry Recognition: Utz is known for its high-quality snack foods including potato chips and pretzels, maintaining a legacy of crafting snacks with superior taste and crunch.


Products



Mike's Hot Honey® Extra Hot Potato Chips


  • Description: A spicy reinterpretation of classic potato chips with a combination of sweet honey and fiery spices.

  • Key Features:

  • Offers an irresistible crunch.

  • Balances sweet and spicy flavors, making it ideal for adventurous snackers.


Mike's Hot Honey® Pretzels


  • Description: Bite-sized pretzels combining honey sweetness with a spicy kick.

  • Key Features:

  • Perfect for hosting parties or on-the-go snacking.

  • A bold blend of sweet and spicy flavors.


Utz Potato Chips


  • Description: Classic potato chips crafted for over 100 years with a focus on premium quality and unbeatable crunch.

  • Key Features:

  • Known for their distinctive crunch.

  • Wide range of flavors to cater to different taste preferences.


Utz Pretzels


  • Description: Salty and crunchy pretzels crafted to perfection.

  • Key Features:

  • A perfect snack partner for satisfying cravings.

  • Baked to deliver a delicious taste.


Recent Developments



  • New Products:

  • Mike’s Hot Honey® Extra Hot Potato Chips: Launched as a limited-time flavor, now a permanent favorite offering triple the heat of the original.

  • Zapp’s Big Cheezy Kettle Potato Chips and Sweet Cinnamon & Sugar Kettle Potato Chips: New daring flavors added to the Zapp’s product lineup.


  • New Features:

  • Utz has been focusing on flavor innovation and has introduced the "Crunch & Flavor" campaign to celebrate their family-crafted products.


  • Partnerships and Acquisitions:

  • Utz has completed the acquisition of strategic distribution rights from National Food Corp, which includes approximately 65 routes in South Florida to enhance distribution capabilities.


  • Corporate Changes:

  • Announcement of Michael Rice's retirement from the Board of Directors and the appointment of William Werzyn Jr. to the board.


This report compiles only the available information regarding Utz Brands, Inc., and lacks some financial and operational details. If further specific information is required, additional sources or company disclosures may need to be consulted.