Company Research Report: v2food
Company Overview
- Name: v2food
- Mission of the Company: To create plant-based products that look, cook, and taste like animal meat, while delivering additional nutritional benefits.
- Founded: No information is available
- Founders: No information is available
- Key People in the Company:
- Nick Hazell: CEO and founder
- Nathaniel Tupou: General Manager ANZ
- Headquarters: No information is available
- Number of Employees: No information is available
- Revenue of the Company: No information is available
- What is the Company Known For: v2food is known for its plant-based meat alternatives that replicate the taste and texture of animal meat, offering sustainable and nutritious options for consumers.
Products
Product Range
1. Burger
- Description: Plant-based burger patty designed to taste and cook like a traditional beef burger.
- Key Features: Sustainable, protein-packed, replicates the taste and texture of beef.
2. Mince
- Description: Versatile plant-based mince suitable for various recipes such as bolognese or stir-fry.
- Key Features: High in protein, mimics the texture and functionality of ground meat.
3. Sausages
- Description: Plant-based sausages available in various flavors.
- Key Features: Includes varieties like Garlic & Herb, Classic British, Spicy Spanish, and Sage & Thyme. Offers taste and texture similar to traditional sausages.
4. Schnitzel
- Description: A plant-based schnitzel providing a crispy and delicious alternative to a traditional meat schnitzel.
- Key Features: Packed with protein, designed to cook and taste like breaded meat.
5. Tenders
- Description: Plant-based chicken tenders created to replicate the taste and texture of real chicken.
- Key Features: High protein, suitable for various recipes.
6. Ready Meals
- Description: Pre-cooked plant-based meals for convenient, quick, and nutritious options.
- Key Features: Easy to prepare, includes a variety of plant-based proteins.
7. Popcorn Bites
- Description: Bite-sized plant-based snacks.
- Key Features: Suitable for quick snacking, offers the taste and texture of traditional popcorn chicken.
Recent Developments
New Products Launched
- Seven New Products Introduced (Published 28 November 2022)
- v2popcornbites: Plant-based chicken-style popcorn bites.
- Thai Chilli and Lime v2burgers: New flavored plant-based burgers.
- v2mince: Expanded mince range to include new variants.
- New and Improved v2sausage Range: Includes Garlic & Herb, Classic British, Spicy Spanish, and Sage & Thyme flavors.
New Features Added to Existing Products
- Improved Sausage Range: The new variants enhance the flavor profile and quality that align with customer needs.
Partnerships and Initiatives
- Coles Partnership: Expanded product availability in Coles to offer new selections of sustainable plant-based protein options.
- Little Farms Partnership: Development of meatless Monday plant-based menus featuring v2 products (4 September 2022).
- Certified B Corporation: Achieved certification for meeting the highest standards of social and environmental performance (Published 21 April 2023).
Advocacy and Industry Influence
- Climate Change Contribution and Advocacy (5 September 2022):
- CEO/founder Nick Hazell highlighted the urgent need to address climate impacts through food system changes. Emphasized plant-based protein's role in reducing greenhouse gas emissions.
Summary
v2food is a leading player in the plant-based protein industry, recognized for its innovative products that cater to sustainable and healthy eating. Their recent expansion into new product lines and partnerships reflects a strong commitment to environmental responsibility and customer satisfaction. The company's Certified B Corporation status underscores their dedication to high standards in social and environmental performance.