Company Research Report: Vacation Inc.

Company Overview

Name: Vacation Inc.

Mission of the Company: Vacation® is dedicated to offering "Excessively Good" and "Leisure-Enhancing" sunscreen products for those who demand the best from life.

Founded By: No information is available.

Key People in the Company:

Lach Hall, Founding Partner

Dakota Green, Founding Partner

Marty Bell, Founding Partner

Headquarters: Miami, USA

Number of Employees: No information is available.

Revenue: As of the latest update, Vacation Inc. expects to hit $20 million in retail sales by the end of the year.

What is the Company Known For:
Vacation® is known for its innovative, fun, and nostalgic approach to sunscreen. The brand leverages a unique marketing style and product development strategy to make sunscreen an enjoyable experience. Vacation® collaborates with renowned perfumers and dermatologists to create products that are both effective and engaging.

Products

1. Classic Whip SPF 30

Description: A lighter-than-air sunscreen mousse designed to provide SPF 30 protection.
Key Features:

Cruelty-Free, Oxybenzone-Free, Paraben-Free, Octinoxate-Free, PEG-Free, Vegan

Hawaii Reef Compliant Act 104

Developed with ARQUISTE Parfumeur

Water-resistant up to 80 minutes

Includes natural hydrators like coconut oil, aloe vera, banana extract, vitamin E, and shea oil.

2. Orange Gelée SPF 30

Description: A nostalgic, yet modern take on a French Riviera classic SPF 30 sunscreen gel.
Key Features:

Mineral Oil-Free, Cruelty-Free, Oxybenzone-Free, Paraben-Free, Octinoxate-Free, PEG-Free, Vegan

Iconic orange-tinted formula that delivers shine

Rich in natural oils and butters for hydration

Developed with a panel of beauty experts and fans.

3. "VACATION" by Vacation® Eau de Toilette

Description: Eau de toilette inspired by the signature scent of the Vacation® brand sunscreen.
Key Features:

Blends classic sunscreen notes with poolside notes

Developed by Carlos Huber and Rodrigo Flores-Roux

Includes scents like coconut, banana, pineapple, orange blossom, and pool water.

4. Chardonnay Oil SPF 30

Description: Lightweight SPF 30 sunscreen oil made from Chardonnay grape seed oil.
Key Features:

Cruelty-Free, Oxybenzone-Free, Paraben-Free, Octinoxate-Free, PEG-Free, Vegan

Dermatologist Approved

Contains nutrients like marula oil, passion fruit seed oil, jojoba oil, and shea oil for elegant skin shine

Hawaii Reef Compliant Act 104.

Recent Developments

1. Expansion and Partnerships

New Retail Partnerships: Vacation Inc. expanded to 700 more Ulta Beauty locations, bringing their total to 1,200-plus stores.

Other Partnerships: Available at The Standard hotels, Kith, Nordstrom, and other local destinations.

2. Product Launches and Features

Super Spritz SPF 50 Face Mist: Launched as the brand's first daily product aimed at users who go from beach to boardroom.

After Sun Gel: Expected to launch in April 2023.

3. Fundraising

Series A Funding Round: Secured $6 million Series A capital raise led by Silas Capital, bringing total fundraising to $11.2 million.

4. Sales Projections

Retail Sales Target: The company aims to reach $20 million in retail sales by the end of the current year.

5. Virality of Products

TikTok Traction: Videos of Vacation® products, particularly the Classic Whip SPF 30, have garnered significant attention with over 50 million views on TikTok in two months.

Note: This report aims to deliver a comprehensive overview based on the available data; certain details might be absent due to a lack of information.