V

valutrac-software

lightning_bolt Market Research

ValuTrac Software, Inc. Market Research Report



Background



Company Overview

ValuTrac Software, Inc., established in 2009, is a privately held company headquartered in Flower Mound, Texas. The company specializes in providing appraisal and vendor management technology solutions to appraisal management companies, banks, and mortgage lenders across the United States. ValuTrac's mission is to deliver outstanding service with an unwavering commitment to customers, offering industry-leading technology and compliant solutions tailored to specific business needs.

Mission and Vision

ValuTrac's mission is to provide outstanding service with an uncompromising commitment to customers, delivering industry-leading technology and compliant solutions tailored to their specific business needs. The company's vision is to offer a real-world approach and execution of tried and proven methods that cement customer relationships while significantly improving business processes.

Industry Significance

ValuTrac has established itself as a significant player in the real estate valuation management technology sector. The company's innovative solutions have been recognized by industry leaders, including being named to HousingWire's 2018 Tech100 list of most innovative technology companies.

Key Strategic Focus



Core Objectives

ValuTrac aims to streamline appraisal and vendor management processes, enhancing operational efficiency and compliance for financial institutions. The company's solutions are designed to automate and optimize the appraisal process, manage and track work in real-time, simplify vendor engagement and communication, and provide document storage and e-doc delivery to consumers.

Areas of Specialization

ValuTrac specializes in appraisal management productivity and vendor relationship management, offering a centralized platform that enables companies to automate and optimize the appraisal process. The company's product suite includes ValuTrac, AppraisalRelay, Snapshot, EmpowerBA, and ValuTracOne, each designed to address specific aspects of the appraisal and vendor management workflow.

Key Technologies Utilized

ValuTrac leverages a range of technologies to deliver its solutions, including:

  • ValuTrac: A centralized platform for managing and tracking appraisal orders in real-time.


  • AppraisalRelay: An electronic data submission service to the GSEs Uniform Collateral Data Portal and FHA's Electronic Appraisal Delivery Portal.


  • Snapshot: A built-in rules-based automated appraisal review tool.


  • EmpowerBA: A self-service analytics and reporting tool.


  • ValuTracOne: An appraiser portal and mobile app for managing appraisal pipelines.


Primary Markets Targeted

ValuTrac primarily targets financial institutions, including appraisal management companies, banks, credit unions, and mortgage lenders. The company's solutions are designed to meet the specific needs of these organizations, enhancing their appraisal and vendor management processes.

Financials and Funding



Funding History

ValuTrac is a privately held, self-funded company. As of 2024, the company reported a revenue of $1.4 million, up from $1.1 million in 2023 and $1 million in 2020, indicating consistent growth over the years.

Recent Funding Rounds

There is no publicly available information regarding recent funding rounds for ValuTrac.

Notable Investors

As a privately held, self-funded company, ValuTrac has not disclosed information about external investors.

Utilization of Capital

Specific details regarding the utilization of capital are not publicly disclosed.

Pipeline Development



Key Pipeline Candidates

ValuTrac's product suite includes:

  • ValuTrac: A centralized platform for managing and tracking appraisal orders in real-time.


  • AppraisalRelay: An electronic data submission service to the GSEs Uniform Collateral Data Portal and FHA's Electronic Appraisal Delivery Portal.


  • Snapshot: A built-in rules-based automated appraisal review tool.


  • EmpowerBA: A self-service analytics and reporting tool.


  • ValuTracOne: An appraiser portal and mobile app for managing appraisal pipelines.


Stages of Development

All listed products are currently available and actively used by ValuTrac's clients.

Target Conditions

The products are designed to address various aspects of the appraisal and vendor management workflow, enhancing operational efficiency and compliance for financial institutions.

Anticipated Milestones

Specific timelines for future product developments or enhancements are not publicly disclosed.

Technological Platform and Innovation



Proprietary Technologies

ValuTrac's proprietary technologies include:

  • ValuTrac: A centralized platform for managing and tracking appraisal orders in real-time.


  • AppraisalRelay: An electronic data submission service to the GSEs Uniform Collateral Data Portal and FHA's Electronic Appraisal Delivery Portal.


  • Snapshot: A built-in rules-based automated appraisal review tool.


  • EmpowerBA: A self-service analytics and reporting tool.


  • ValuTracOne: An appraiser portal and mobile app for managing appraisal pipelines.


Significant Scientific Methods

ValuTrac employs rules-based automated appraisal review methodologies through its Snapshot product, enhancing the accuracy and efficiency of appraisal processes.

AI-Driven Capabilities

Specific details regarding AI-driven capabilities are not publicly disclosed.

Leadership Team



Executive Profiles

  • Clint Cornett: Founder and CEO. Clint has extensive experience in the appraisal and mortgage lending industry, leading ValuTrac since its inception.


  • John Sisson: SVP National Sales. John oversees national sales strategies and has a background in sales leadership within the financial technology sector.


  • Colby Dowdle: Marketing Director. Colby leads marketing initiatives, focusing on brand development and customer engagement.


  • Christie Schutt: Executive Sales Assistant. Christie supports the sales team, ensuring seamless communication and operational efficiency.


Leadership Changes

Specific details regarding recent leadership changes are not publicly disclosed.

Competitor Profile



Market Insights and Dynamics

The appraisal and vendor management technology market is characterized by a growing demand for efficient, compliant, and user-friendly solutions. Financial institutions seek platforms that streamline operations, enhance productivity, and ensure regulatory compliance.

Competitor Analysis

Key competitors in this space include:

  • ValueLink Software: Offers appraisal management solutions with a focus on compliance and efficiency.


  • AppraiserVendor: Provides appraisal management services with an emphasis on vendor relationships and process optimization.


  • Connexions: Delivers appraisal management technology solutions aimed at enhancing operational workflows.


Strategic Collaborations and Partnerships

ValuTrac has established integrations with various partners to enhance its platform's capabilities, including:

  • Byte Software: ValuTrac is listed among the vendors integrated with BytePro, indicating a collaborative approach to providing comprehensive solutions.


Operational Insights

ValuTrac's strategic focus on providing a unified platform for appraisal and vendor management positions it as a competitive player in the market. The company's emphasis on real-time tracking, instant communication, and secure document delivery addresses key operational challenges faced by financial institutions.

Strategic Opportunities and Future Directions

ValuTrac's consistent revenue growth and industry recognition suggest a strong market position. Future opportunities may include expanding product offerings, enhancing AI-driven capabilities, and exploring new market segments to further solidify its presence in the appraisal and vendor management technology sector.

Contact Information



  • Official Website: ValuTrac Software


  • LinkedIn:

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