Vanilla Technologies Inc. Market Research Report

Company Overview

Name: Vanilla Technologies Inc.

Mission: To simplify and automate the process of estate planning, making it easier for financial advisors and attorneys to give bespoke estate strategies at scale.

Founded By: Steve Lockshin in 2019

Key People:

• Steve Lockshin: Chairman and Co-founder [LinkedIn](https://www.linkedin.com/in/lockshin)

• Gene Farrell: President & Chief Executive Officer [LinkedIn](https://www.linkedin.com/in/gene-farrell-4b5938/)

• Amjad Hussain: Chief Technology Officer [LinkedIn](https://www.linkedin.com/in/amjad-hussain-9a9715/)

• Marc Dorfman: Chief Revenue Officer [LinkedIn](https://www.linkedin.com/in/marc-dorfman/)

• Nikkole Shamsuddin: SVP Customer Experience [LinkedIn](https://www.linkedin.com/in/nikkole-shamsuddin-1249b081/)

• Jim Sinai: Chief Marketing Officer [LinkedIn](https://www.linkedin.com/in/jim-sinai-7a4b601/)

• Doug Rybacki: Chief Product Officer [LinkedIn](https://www.linkedin.com/in/doug-rybacki-89a451/)

• Karen Nachbar: General Counsel [LinkedIn](https://www.linkedin.com/in/karen-nachbar-35a683/)

• Nathan Hunt: Chief Financial Officer [LinkedIn](https://www.linkedin.com/in/nathan-hunt-6013341b/)

• Sam Trapkin: Head of Strategy [LinkedIn](https://www.linkedin.com/in/sam-trapkin-3b9699/)

• Christin Cole: Head of Human Resources [LinkedIn](https://www.linkedin.com/in/christin-cole-392801b5/)

Headquarters: No information is available

Number of Employees: No information is available

Revenue: No information is available

Known For: Vanilla Technologies Inc. is known for providing the most comprehensive estate planning software that includes powerful visuals, AI-powered summaries, scenario analysis, and on-demand document creation aimed at simplifying the estate planning process for advisors, planners, family offices, and enterprises.

Products

Vanilla Estate Advisory Platform

High-level Description:
The Vanilla Estate Advisory Platform is a holistic estate planning solution combining a powerful platform, estate-planning specific AI, and human expertise. It offers tools for educating clients, visualizing estate plans, creating legal documents, and strategizing to optimize taxes.

Key Features:

• Assess: Assess client needs with brandable materials to engage and educate clients.

• Visualize: Provide visualizations to show how the estate plan functions and matches client intentions.

• Create: Create wills, trusts, powers of attorney, and provide a modern, on-demand experience.

• Strategize: Evaluate and optimize tax strategies in real-time to minimize estate taxes.

AI-Powered Estate Reviews

Description: Utilizes artificial intelligence to analyze estate plans and deliver insights at scale.
Key Features:

• Analyze complex estate documents.

• Offer strategic insights quickly.

Interactive Estate Visualizations

Description: Transforms dense legal documents into easy-to-understand visual representations.
Key Features:

• Visualize estate structures.

• Show asset distributions across different scenarios.

Tax Projections and Analysis

Description: Calculates potential federal and state estate tax liabilities and scenarios.
Key Features:

• Assess tax implications.

• Compare various strategies for minimizing taxes.

On-Demand Estate Plans

Description: Allows for the creation of customized estate planning documents.
Key Features:

• Offer customized documents like wills and trusts.

• Deliver documents through a modern, intuitive interface.

Recent Developments

New Products Launched:

• Vanilla Scenarios (March 2024): A new tool for modeling different estate planning strategies and visualizing their outcomes in real-time.

• Vanilla for Attorneys (May 2024): A platform catering specifically to trust and estate attorneys to streamline client onboarding and enhance client experience.

• VAI Chat (January 2024): An AI-powered estate planning assistant for offering immediate answers and insights.

New Features Added to Existing Products:

• Unlimited Document Creation (August 2024): In Vanilla Document Builder, users can create an unlimited number of estate planning documents.

• Executive Summary and Enhanced Estate Diagram (June 2024): Introduced to provide personalized snapshots of clients' estate plans.

• Generation Skipping Transfer Tax (GSTT) - Direct Skip Calculations (July 2024): New GSTT calculation features added to support comprehensive tax analysis.

New Partnerships:

• Edward Jones Ventures (August 2024): New strategic investor along with additional funding from Insight Partners, Venrock, Vanguard, and Alumni Ventures.

• Partnership with Accelerant Law (April 2023): Provides clients direct access to top legal experts through Vanilla Document Builder.

Recognitions

• WealthTech Americas: Best Newcomer/Startup, 2023 Industry Awards.

• Family Wealth Report: Winner Product Innovation, 2022 Awards.

• WealthManagement.com: Finalist, Specialized Planning, 2023 Awards.

• ThinkAdvisor: Finalist, Innovation, 2023 LUMINARIES Awards.

Conclusion

Vanilla Technologies Inc. continues to lead the estate planning industry with its innovative platform and AI-powered solutions. With recent product enhancements and new strategic partnerships, Vanilla is well-positioned to scale and support advisors and firms in delivering modern, efficient estate planning services to a diverse client base.