Overview
Varda Partners is a privately-held online marketing firm based in Charlotte, North Carolina. Specializing in performance-based marketing strategies, Varda Partners collaborates with partner companies to enhance their sales through innovative online marketing channels, data analytics, and business optimization. Their methodology centers around performance-based relationships, ensuring mutual success for both Varda Partners and their clients.
Key Personnel
- Joe Peterson: Co-Founder & CEO. As a former COO at Red Ventures and a Harvard Business School alumnus, Joe brings extensive marketing and business leadership experience to Varda Partners, guiding its strategic vision.
- Kevin D'Allaird: Co-Founder & Chief Marketing Officer. Previously a Senior Vice President at Red Ventures, Kevin has a solid foundation in marketing strategy, leading Varda Partners’ marketing initiatives.
- Ryan Currington: Chief Technology Officer. An expert developer and Magento Cloud architect, Ryan leads the firm’s technological progress, delivering cutting-edge solutions for clients.
- Robbie Hodge: Senior Vice President of Marketing. Robbie directs a team managing over 50 clients with a collective monthly PPC budget exceeding $500,000, focusing on sophisticated strategy execution.
Company Capabilities and Services
Varda Partners excels in:
- Crafting comprehensive marketing strategies to boost online sales.
- Developing web applications and e-commerce solutions integrated with advanced data tools.
- Leveraging performance metrics to optimize business outcomes, positioning themselves as leaders in the online marketing realm.
Employment and Corporate Culture
The company promotes a collaborative culture rooted in growth and innovation, drawing from leadership experienced at Red Ventures. Their work environment values self-driven, persistent, creative individuals who are strong team players, making them an attractive employer for top talent in the marketing sector.
Career Opportunities
Varda Partners actively seeks candidates for positions such as Full Stack Developers and Digital Marketing Associates. Prospective employees should possess relevant experience, strong interpersonal skills, and a drive to succeed within a dynamic team setting.
Contact Information
- Headquarters: 2115 Rexford Rd #460, Charlotte, NC 28211
- Phone: +1 704-995-4272
- Website: [Varda Partners](https://www.vardapartners.com/)
Competitive Landscape
In a highly competitive market, Varda Partners contends with prominent firms such as:
- WiT Group: Offers creative, marketing, and strategy services under a results-driven, pay-for-performance model.
- Union (Valtech): A global creative and performance marketing agency known for data-driven campaigns, enhanced through its partnership with Valtech.
- BRK Global Marketing: Specializes in strategic marketing solutions and creative excellence with a focus on integrated marketing services.
These competitors emphasize strategy, creativity, and technological solutions, presenting both challenges and opportunities for Varda Partners to differentiate and innovate.
Overall, Varda Partners continues to build its reputation as a premier marketing services provider by delivering measurable results that align with their partner's success.
