VM

Vavo Digital | Influencer Marketing


Market Research Report for Vavo Digital and Competitors



Overview



Vavo Digital



Vavo Digital is a lead influencer marketing agency headquartered in India, offering data-driven solutions to connect brands with influencers. The company's services span various categories like fashion, finance, and fitness, with a keen focus on using insights and metrics to guide campaigns. Their platform ensures efficient brand-influencer matching, enhancing marketing efficacy.

Contact Information



  • Email: hello@vavodigital.com

  • Phone: +91 7208963560

  • Mumbai Office: 701, Sanjona Chambers, BS Devashi Marg, Deonar, Govandi East, Mumbai

  • Delhi Office: 91 Spring Board Business Hub Private Limited, Jhandewalan, New Delhi-110055


Services and Offerings



  • Campaign Management: Streamlined influencer search and collaboration using a thorough selection process for top-tier influencers.

  • Strategy and Ideation: Tailored campaign designs that leverage nano and micro-influencers for personalized audience engagement.

  • Insightful Metrics: Comprehensive analytics covering vanity and true value metrics to refine marketing approaches.

  • Geographical Reach: Active operations in 28 regions, creating campaigns in over 27,000 languages, indicating extensive global presence.


Leadership



  • Neha K. Puri: Founder and CEO, orchestrating Vavo Digital's rise to significant revenue milestones and expanding operations to Dubai.

  • Radhika Agrawal: Co-Founder, focuses on video production and managing macro-celebrity influencer campaigns.

  • Yugal Yadav: CTO, integrates technology into Vavo Digital's operations, enhancing workflow efficiency.


Notable Achievements



  • Successfully executed over 500 campaigns with a creator network exceeding 60,000.

  • Significant clients include HSBC India and Vivo India.

  • Recognized for thought leadership in influencer marketing, featured in various media outlets.


Recent Activities



Recent expansions include launching services in Dubai and forging strategic partnerships, such as with HCL for promoting Cyclothon events, resulting in substantial savings for clients while boosting ROI.

Competitor Profiling



AIfluence



Overview: AIfluence is a platform that uses AI technology to facilitate brand-influencer engagements. With a major presence in Africa along with offices in Newark, Delaware, Kenya, South Africa, and India, AIfluence focuses on ensuring authentic influencer relationships through data-driven strategies.

Specialties: AI-driven Influencer Marketing, Data-Driven Strategies.

Company Size: 51-200 employees.

Website: [AIfluence](http://www.ai-fluence.com)

Obviously



Overview: Founded in 2014, Obviously is a New York-based agency renowned for handling large-scale influencer campaigns. It excels in building robust influencer communities for global brands, implementing a blend of influencer tiers for broad and niche reach.

Specialties: Influencer Campaigns, Community Building.

Company Size: 51-200 employees.

Website: [Obviously](http://www.obvious.ly)

Metropole 4



Overview: Metropole 4, located in Belo Horizonte, Brazil, uses technology to match brands with standout influencers, generating personalized and engaging content.

Specialties: Technology-driven Campaigns, Influencer Marketing.

Company Size: 2-10 employees.

Website: [Metropole 4](https://metropole4.com/)

Later Influence (formerly Mavrck)



Overview: Based in Boston, Massachusetts, Later Influence offers automation in influencer marketing campaign management. The firm assists global brands with comprehensive campaign planning, aligning influencer marketing with social commerce goals.

Specialties: Influencer Marketing Software, Social Media Management.

Company Size: 201-500 employees.

Website: [Later](https://later.com)

Do Your Thng



Overview: Situated in Gurugram, India, Do Your Thng empowers creators to monetize content and enables marketers to implement influencer campaigns through a self-serve platform to ensure cost-efficiency and targeted marketing.

Specialties: Content Creation, Influencer Marketing Strategy.

Company Size: 11-50 employees.

Website: [Do Your Thng](https://doyourthng.com/)

Vavo Digital's competitive landscape comprises diverse approaches within the influencer marketing sector, demonstrating varied strategies and technological applications by competitors in capturing market share.