Company Research Report: Vedant Fashions Ltd.

Company Overview

• Name: Vedant Fashions Ltd.

• Mission of the Company: To be a dominant player in Indian Celebration wear across price points and gender. The company aims to instill pride in wearing Indian attire by creating, enhancing, nurturing, inspiring, and ornamenting respect.

• Founded: 1999

• Founders: Ravi Modi ventured into the business.

• Key People:

• Ravi Modi: Reflected as a visionary leader with global aspirations and nurturing spirit.

• Shilpi Modi: Chief Visualizer of merchandise and design, known for her creative spark.

• Headquarters: No information is available.

• Number of Employees: 5000+ employees as of the latest data.

• Revenue: No information is available.

• What the Company is Known For: Vedant Fashions, particularly through its Manyavar brand, is known for transforming men’s ethnic fashion wear, especially in the wedding wear category. It is recognized as a one-stop shop for celebration wear, including wedding and festival attire.

Products

Product Categories

• Men:

• Kurta Pajama

• Kurta Jacket Sets

• Only Kurtas

• Nehru Jackets

• Indo Western

• Sherwani

• Women:

• Lehenga

• Saree

• Kids:

• Kid’s Ethnic and Fusion wear

• Accessories: Complementary products for ethnic wear.

High-Level Product Descriptions

• Manyavar Collection: A signature collection known for Sherwanis, Indo-Westerns, Royal Bandhgalas, trendy Kurta-Jackets, and accessories.

• Mohey Brand: Focuses on celebrating weddings and brides, embracing individuality, and aligning with personalities like Alia Bhatt and Kiara Advani.

Key Features of Products

• Indian Elegance: Products are known for their fine Indian craftsmanship and elegance, suitable for weddings and celebrations.

• Extensive Variety: Offers a wide variety of traditional and contemporary styles blending traditional ethos with modern aesthetics.

• Made in India: Commitment to local craftsmanship, supporting and empowering weavers.

Recent Developments

• New Brand Ambassadors:

• Collaborations have included Anushka Sharma, Kartik Aaryan, Ranveer Singh, Amitabh Bachchan, Alia Bhatt, and Kiara Advani, aligning the brand with big names to boost market presence.

• Marketing Initiatives:

• Manyavar has launched significant campaigns such as #Groomsquad and #TaiyaarHokarAaiye, with substantial media investments acknowledged as the highest advertising budget in its industry sector.

• Product Evolution:

• Expansion from being recognized solely for wedding wear to a more extensive celebration wear focus, supporting all life moments.

• Market Presence:

• A commanding retail setup with over 600 stores in more than 240 cities, along with an international footprint in five countries, including 15 overseas stores in the U.A.E., Canada, U.S.A, and UK.

• Employee Growth:

• Employee numbers have grown from a niche 90 to over 5000 associates, reflecting business expansion and growth.

• Infrastructure:

• Renowned for a supportive work culture with state-of-the-art infrastructure, focusing on an employee-friendly environment.

• Campaigns:

• #DiwaliWaliFeeling, enhancing cultural celebration associations with brand ambassadors drawing in significant consumer resonance.

Overall, Vedant Fashions Ltd. continues to hold a prominent position in the ethnic wear market, focusing on quality, cultural pride, and celebration, all while aligning with influential personalities and expanding its product line to meet evolving consumer needs.