Velocity Retail Group Company Profile

Background

Velocity Retail Group, established in 2005, is a full-service retail commercial real estate firm headquartered in Phoenix, Arizona. The company specializes in retail tenant representation, landlord representation, build-to-suit, buy-to-suit, and investment advisory services. With a mission to accelerate the success of clients in the commercial retail markets, Velocity Retail Group leverages personal relationships, regional market knowledge, and advanced technology to deliver tailored solutions. The firm's principals collectively possess over a century of experience, positioning Velocity Retail Group as a significant player in the retail real estate industry.

Key Strategic Focus

Velocity Retail Group's strategic focus encompasses a comprehensive suite of services designed to meet the diverse needs of retailers, property owners, and investors. The firm's core objectives include:

Retail Tenant Representation: Assisting retailers in identifying and securing optimal locations to enhance market presence.

Landlord Representation: Providing property owners with strategies to attract and retain tenants, thereby maximizing property value.

Build-to-Suit and Buy-to-Suit Services: Offering customized real estate solutions tailored to the specific requirements of clients.

Investment Advisory Services: Delivering insights and guidance to investors seeking opportunities in the retail real estate sector.

The firm employs state-of-the-art technology and resources to support these services, ensuring clients receive data-driven and effective solutions.

Financials and Funding

As a privately held company, specific financial details and funding history for Velocity Retail Group are not publicly disclosed. However, industry estimates suggest the firm's annual revenue is approximately $19.1 million, with a team of 18 employees.

Pipeline Development

Velocity Retail Group has been instrumental in facilitating numerous retail developments and transactions. Notable recent projects include:

Heritage Park Retail Development: In March 2025, the firm announced the groundbreaking of a 14-acre retail project in Marana, Arizona, aimed at bringing new retail opportunities to a rapidly growing corridor.

Hobby Lobby Expansion: The company played a key role in the opening of Hobby Lobby's 23rd and 24th Arizona locations in Phoenix and Surprise, respectively, in 2024.

Buc-ee’s Entry into Arizona: Velocity Retail Group facilitated the entry of Texas-based convenience store Buc-ee’s into the Arizona market with a new location in Goodyear, announced in March 2024.

Technological Platform and Innovation

Velocity Retail Group distinguishes itself through the integration of advanced technological platforms and innovative methodologies, including:

Data Analytics: Utilizing comprehensive market data to inform strategic decisions and provide clients with actionable insights.

Geographic Information Systems (GIS): Employing GIS technology to analyze spatial data, aiding in site selection and market analysis.

Client Relationship Management (CRM) Systems: Implementing CRM tools to enhance client engagement and streamline communication.

These technologies enable the firm to deliver precise and efficient services, setting it apart in the competitive retail real estate landscape.

Leadership Team

Velocity Retail Group's leadership comprises seasoned professionals with extensive experience in retail real estate:

Dave Cheatham: President and Co-Founder, with over 30 years in the industry, recognized for his strategic vision and leadership.

Darren Pitts: Executive Vice President and Co-Founder, specializing in tenant representation and retail development.

Bonnie Arlia: Senior Vice President, celebrated for 25 years of excellence in transaction management and client relations.

Chris Gerardo: Senior Vice President, bringing over three decades of experience in leasing, development, and strategic consulting.

Chris Evjen: Vice President, with a 25-year background in retail real estate, focusing on account management and client services.

Joe Hoye: Vice President, offering nearly two decades of industry experience in retail real estate brokerage.

Leadership Changes

Recent additions to the leadership team include:

Chris Gerardo: Joined as Senior Vice President in January 2025, bringing extensive experience in retail real estate.

Chris Evjen: Appointed Vice President in February 2025, enhancing the firm's account management capabilities.

Joe Hoye: Became Vice President in January 2025, contributing to the firm's brokerage services.

Competitor Profile

Market Insights and Dynamics

The retail real estate market is characterized by dynamic shifts influenced by consumer behavior, economic factors, and technological advancements. The industry is experiencing growth, with increasing demand for strategic retail locations and comprehensive real estate services.

Competitor Analysis

Velocity Retail Group operates in a competitive landscape alongside firms such as:

Ventron Management: Specializes in leasing and sales of retail properties, with a focus on property management services.

Chicago Real Estate Resources (CRER): Provides a range of commercial real estate services, including brokerage and property management.

Community Realty Company (CRC): Offers real estate services with an emphasis on community-focused developments.

Zommick McMahon Commercial Real Estate: Provides brokerage services with a focus on commercial properties.

These competitors offer similar services, making differentiation through technology, client relationships, and market expertise crucial.

Strategic Collaborations and Partnerships

Velocity Retail Group is a proud partner of X Team Retail Advisors, a network of retail commercial real estate specialists across the United States and Canada. This collaboration enhances the firm's ability to offer clients a combination of international scope and extensive local expertise.

Operational Insights

In relation to major competitors, Velocity Retail Group's strategic considerations include:

Market Position: Leveraging deep regional knowledge to maintain a strong presence in the Southwest retail real estate market.

Competitive Advantages: Utilizing advanced technology, personalized client services, and a comprehensive suite of offerings to differentiate from competitors.

Client-Centric Approach: Focusing on building long-term relationships and delivering tailored solutions to meet specific client needs.

Strategic Opportunities and Future Directions

Looking ahead, Velocity Retail Group aims to:

Expand Service Offerings: Continue developing services such as property management to provide comprehensive solutions.

Enhance Technological Capabilities: Invest in cutting-edge technologies to improve data analytics and client services.

Strengthen Market Presence: Explore opportunities for growth in emerging markets and maintain leadership in existing regions.

Foster Strategic Partnerships: Build alliances that complement the firm's expertise and extend its reach.

By capitalizing on these opportunities, Velocity Retail Group is well-positioned to achieve sustained growth and success in the evolving retail real estate landscape.