V

Vendasta

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Vendasta Company Research Report



Company Overview


  • Name: Vendasta

  • Mission: Vendasta aims to enable local experts to market, sell, bill, fulfill, and deliver digital solutions to small and medium businesses (SMBs), enhancing local economies worldwide.

  • Founded: No information is available

  • Founders: No information is available

  • Key People:

  • Brendan King, Chief Executive Officer

  • Sandy Lohr, Chief Operations Officer

  • Brian Shelton, Chief Financial Officer

  • Dale Hopkins, Chief Technology Officer

  • Jeff Folckemer, SVP, Customer Expansion

  • Bryan Larson, VP, Strategy

  • Jean Parchewsky, VP, People Operations

  • Janessa Yeomans, VP, Platform Operations

  • Shakya Abeywickrama, GM, Marketing Services

  • Headquarters: Vendasta Square headquarters, 410 - 22nd Street East (15th floor) Saskatoon, SK S7K 5T6

  • Number of Employees: Over 700 employees

  • Revenue: $66.1M+ monthly partner revenue

  • Known For: Vendasta is known for its end-to-end platform that helps marketing agencies, IT services, media companies, and other local experts sell, market, and fulfill digital solutions to SMBs.


Products


AI Webchat


  • Description: An AI chat assistant that captures visitor details, answers questions in real-time, and connects qualified leads via SMS.

  • Key Features:

  • Real-time question answering

  • Visitor detail capture

  • Leads connected via SMS

  • Automation with no phone calls required


Snapshot Report


  • Description: AI-powered automated insights into business prospects' online performance, enabling salespeople to tailor communications effectively.

  • Key Features:

  • Automated business insights

  • Competitor comparison

  • Personalized communication based on report scores


Project and Task Management Tools


  • Description: Tools for effective management of projects and collaboration within teams.

  • Key Features:

  • Task automation

  • Centralized communication platform

  • Custom templates

  • Transparent reporting


Marketing Automation


  • Description: Automated email marketing with hyper-personalized content delivery to engage local businesses.

  • Key Features:

  • Ready-made email drip campaigns

  • Automated, personalized content

  • Lead capture

  • Intelligent hot lead scoring


Reputation Management


  • Description: Centralized platform to manage, respond, and gather reviews across multiple sites.

  • Key Features:

  • Review monitoring and management

  • Review response templates

  • AI-powered sentiment analysis

  • Competitive insights


Listing Management


  • Description: Maintain accurate business information across multiple online directories.

  • Key Features:

  • Data aggregator submission

  • Consistent business information synchronization

  • Error reporting

  • Real-time updates


Ecommerce Solutions


  • Description: Tools for setting up and managing online stores.

  • Key Features:

  • WordPress-based store creation

  • Secure hosting on Google Cloud Platform

  • WooCommerce integration

  • Marketing automation


Social Media Management


  • Description: Software to schedule, manage, and report on social media activities.

  • Key Features:

  • Scheduling and publishing tools

  • Real-time analytics

  • Social media content creation

  • Audience engagement and tracking


Recent Developments


New Partnerships and Acquisitions


  • Chennai Expansion: Vendasta expanded its presence in Chennai's thriving tech hub (Feb 2024).

  • MatchCraft Acquisition: MatchCraft won the Microsoft Advertising Rising Star of the Year Award (Feb 2024).

  • CalendarHero Acquisition: Vendasta acquired CalendarHero to enhance appointment scheduling and payments (Oct 2021).


New Product Launches


  • Automated Advertising: Launched automated advertising solutions, leveraging AI to manage digital ads on multiple platforms.

  • AI Tools Expansion: Continued development and implementation of AI-driven tools like AI Webchat, AI Reviews, and AI Listings to better serve clients and automate tasks.


Feature Enhancements


  • Snapshot Report: Improved AI capabilities for deeper competitor analysis and more personalized messaging.

  • Project Management Upgrades: Enhanced collaboration features and customizable task templates.

  • Marketing Automation: Upgraded intelligent lead scoring and integration with a broader set of marketing tools.


In conclusion, Vendasta operates as a comprehensive platform delivering powerful digital solutions to SMBs through local experts. With continuous innovation and expansion, Vendasta remains well-positioned to support and scale local businesses efficiently.