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Vendavo

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Company Research Report: Vendavo



Company Overview


  • Name: Vendavo

  • Mission of the Company: Vendavo partners with leading companies to accelerate growth and profitability, advance innovation, and build more prosperous communities through pricing, CPQ, and rebate management solutions.

  • Founded: 1998

  • Key People:

  • Eric Carrasquilla, Chief Executive Officer

  • Sharath Dorbala, Chief Product and Technology Officer

  • Chris DeBiase, Chief Financial Officer

  • Mike Bernard, Chief Marketing Officer

  • Gina Bates, Chief Revenue Officer

  • Ron Pascuzzi, Chief Customer Officer

  • Headquarters: Denver, Colorado

  • Number of Employees: 500+ global employees

  • What is the Company Known For: Vendavo is known for providing B2B pricing, selling, and rebate solutions and helping companies improve pricing strategies and achieve significant annual profit improvement.


Products


1. Vendavo Pricepoint


  • Description: A pricing strategy and management tool that helps companies transform pricing strategies, optimize list prices, and implement market-specific and account-specific pricing.


2. Intelligent CPQ


  • Description: A tool that automates quoting, pricing configuration, and agreement management, helping companies provide faster, more accurate quotes.


3. Rebate & Channel Manager


  • Description: Simplifies and automates rebates, incentives, payments, accruals, and deductions, enhancing channel performance and profitability.


4. Margin Bridge Analyzer


  • Description: Provides price-volume-mix analysis to measure the impact of pricing strategies and support product optimization decisions.


5. Deal Price Optimizer


  • Description: Offers AI-driven pricing guidance to optimize negotiated deals by blending business expertise with machine learning algorithms.


6. Vendavo Sales Optimizer


  • Description: Provides AI-powered cross-sell recommendations to enhance sales team effectiveness by predicting customer preferences.


Recent Developments


  • New Products and Features:

  • Launch of Action Adviser for AI-powered growth strategy recommendations.

  • Collaborated with Oracle to deliver price optimization capabilities.


  • Leadership Changes:

  • Eric Carrasquilla appointed as the new CEO as of July 2024.


  • Partnerships:

  • Collaborated with Oracle to deliver enhanced SaaS rebate and channel incentive capabilities.


  • Research and Insights:

  • Published reports revealing top growth strategies in manufacturing and distribution, highlighting the integration of AI in business processes as a significant challenge.


Financial Information


  • Revenue: Not Specifically Provided, Annual average profit improvement of $52 million for customers reported.

  • Number of Customers: 200+

  • Customer Retention Rate: 98%


This report provides a comprehensive look into Vendavo, including its prominent leadership team, innovative product offerings, and strategic partnerships, emphasizing its role in transforming profitability for global organizations.