Vengreso Inc. Company Profile

Background

Overview

Vengreso Inc., established in 2017, is a minority and female-owned business headquartered in Walnut Creek, California. The company specializes in digital sales transformation, offering a comprehensive suite of services designed to enhance sales professionals' engagement with modern buyers. Vengreso's flagship product, FlyMSG®, is a text expander and personal writing assistant that aims to improve productivity by automating repetitive communication tasks.

Mission and Vision

Vengreso's mission is to empower business professionals by eliminating mundane, repetitive tasks, thereby saving them over an hour each day. This objective aligns with their vision to assist one billion knowledge workers globally in enhancing their productivity and efficiency.

Industry Significance

Operating within the digital sales and productivity management software industry, Vengreso addresses the growing need for efficient communication tools in the modern workplace. The Productivity Management Software market is projected to reach $122 billion by 2028, highlighting the significant demand for solutions like FlyMSG.

Key Strategic Focus

Core Objectives

Vengreso focuses on enhancing sales professionals' ability to engage with modern buyers through digital channels, thereby increasing sales conversations and revenue. The company aims to provide tools and training that enable sales teams to adapt to the evolving digital landscape.

Areas of Specialization

Vengreso specializes in digital sales training, content strategy, LinkedIn profile optimization, and coaching. Their services are tailored to equip sales teams with the skills necessary to connect with prospects effectively in the digital era.

Key Technologies Utilized

The company's primary technology is FlyMSG®, a cloud-based text expander and personal writing assistant that integrates with various digital platforms to streamline communication processes.

Primary Markets Targeted

Vengreso's solutions cater to a diverse range of industries, including technology, professional services, financial services, and manufacturing. Their training programs and tools are designed to meet the needs of B2B sales professionals across these sectors.

Financials and Funding

Funding History

In July 2022, Vengreso launched a Community Round on Wefunder, raising $148,508 at a valuation of $7 million. The funds were intended to support marketing efforts, hiring, and technical development to scale their product-led growth strategy.

Recent Funding Rounds

The Community Round on Wefunder, which closed in March 2023, was the most recent funding initiative. This round allowed individuals, including customers and fans, to invest in the company's growth.

Notable Investors

The Community Round was open to a broad range of investors, including Vengreso's customers, fans, and community members, enabling them to participate in the company's success.

Utilization of Capital

The capital raised was allocated towards expanding Vengreso's product offerings, enhancing marketing strategies, and supporting the development of FlyMSG® to meet the growing demand for productivity tools.

Pipeline Development

Key Pipeline Candidates

Vengreso's primary product, FlyMSG®, serves as the cornerstone of their pipeline, offering a scalable solution for enhancing productivity through automated communication.

Stages of Development

FlyMSG® has evolved from a freemium application launched in December 2020 to a comprehensive SaaS-based productivity tool. The company continues to refine and expand its features to cater to a broader user base.

Target Conditions

The development of FlyMSG® focuses on addressing the widespread issue of time lost to repetitive communication tasks among knowledge workers, aiming to save users over an hour each day.

Anticipated Milestones

Vengreso projects that FlyMSG® will reach nearly 2 million users and generate approximately $65 million in annual revenue by its fifth year, reflecting significant growth and adoption.

Technological Platform and Innovation

Proprietary Technologies

FlyMSG® is Vengreso's proprietary technology, designed to automate the creation and deployment of repeatable messages across various digital platforms, thereby enhancing communication efficiency.

Significant Scientific Methods

The company employs the PVC Sales Methodology™, which stands for Personalization, Value, and Call-to-Action, to train sales professionals in effective digital engagement strategies.

Leadership Team

Executive Profiles

Mario Martinez Jr.: Founder and Chief Executive Officer (CEO). Mario has a diverse background spanning software, consulting, telecom, and SaaS industries. He is recognized as a digital sales evangelist and has been featured in Forbes, INC., and Entrepreneur.

Viveka von Rosen: Co-Founder and Chief Visibility Officer (CVO). Known as the "LinkedIn Expert," Viveka is a serial entrepreneur and author of "101 Ways to Rock LinkedIn!" She is a sought-after speaker and has contributed to publications like Fast Company and Forbes.

Bernie Borges: Co-Founder and Chief Customer Officer (CCO). Bernie is the host of the Modern Marketing Engine podcast and author of "Marketing 2.0." He is recognized as a top content marketing influencer and contributes to Social Media Today and Business 2 Community.

Kurt Shaver: Co-Founder and Chief Business Officer (CBO). Kurt has expertise in sales and marketing, with experience in technology sales and as a VP of Sales for a global software company. He is also a member of the National Speakers Association.

Key Contributions

The leadership team has been instrumental in developing Vengreso's digital sales training programs, including the Selling with LinkedIn® and Selling with Video courses, which have been recognized with Stevie® Awards for innovation in sales training.

Competitor Profile

Market Insights and Dynamics

The digital sales training and productivity management software market is experiencing significant growth, with the Productivity Management Software market projected to reach $122 billion by 2028.

Competitor Analysis

Vengreso faces competition from various companies offering digital sales training and productivity tools. However, Vengreso differentiates itself through its comprehensive approach, combining proprietary technology with extensive educational content and a focus on diverse communities.

Strategic Collaborations and Partnerships

Vengreso has collaborated with several organizations to enhance its offerings, including:

Reliant Technology: Partnered to deliver Selling with LinkedIn® training to their sales team, enhancing their ability to reach IT decision-makers.

Carousel Industries: Utilized Vengreso's PVC Sales Methodology™ to achieve significant sales pipeline growth.

Operational Insights

Vengreso's strategic focus on digital sales transformation, combined with its proprietary technology and comprehensive training programs, positions it as a leader in the industry. The company's commitment to diversity and inclusion further strengthens its market position and appeal to a broad customer base.

Strategic Opportunities and Future Directions

Vengreso plans to expand its product offerings, enhance marketing strategies, and continue developing FlyMSG® to meet the growing demand for productivity tools. The company aims to leverage its existing brand presence and educational content to drive user acquisition and revenue growth.