VB

Vera Bradley

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Vera Bradley Company Research Report



Company Overview



  • Name: Vera Bradley Sales, LLC

  • Mission of the Company: To unlock joy and ignite conversations through uplifting color and artistry.

  • Year Founded: 1982

  • Founders: Patricia R. Miller and Barbara Bradley Baekgaard

  • Key People: No information is available

  • Headquarters: No information is available

  • Number of Employees: No information is available

  • Revenue: No information is available

  • Known For: Designing high-quality, colorful handbags, luggage, and accessories for women. The company is known for its bold, thoughtfully designed pieces that enrich everyday movement and mark life's meaningful occasions.


Products



  • Categories Offered:

  • Bags: Includes travel bags, crossbody bags, tote bags, and more.

  • Luggage

  • Accessories: Jewelry, keychains, etc.

  • Home: Includes items like decorative throws.

  • Apparel: Offers a selection of clothing items.

  • Collections: Includes unique collaborations like Disney, NFL, Collegiate gear, etc.


  • High Level Description and Key Features:

  • Fashion Handbags: Known for their expressive designs and durable materials like cotton gabardine and velvet.

  • Luggage: Features lightweight and water-repellent designs.

  • Accessories: Ranges from jewelry to fabric-based accessories, often showcasing exclusive patterns and colors.

  • Patterns: Wide range of patterns including paisleys, florals, abstract designs, and more. Patterns like Midnight Garden Paisley, Bossanova Bold, and Floral in Seurat are noteworthy for their intricacy and vivid colors.


Recent Developments



  • New Collections/Products:

  • Disney Collections: Collaborations featuring beloved Disney characters and themes, such as Rapunzel and Tiana.

  • NFL Collection: A collection with bandana-print motifs and team colors/logos tailored for sports enthusiasts.

  • Collegiate Collection: Includes bags and accessories with collegiate logos and a special line of Tervis beverage bottles.

  • Vintage Collection: An upcoming exclusive line slated for release.


  • New Product Features:

  • Textile Innovations: Introduction of new materials like 100% pre-consumer recycled nylon, patent faux leather, and enhanced cotton gabardine.

  • Pattern Releases: Launch of various new patterns for Fall and Winter 2024, such as "Lotus Montage Roasted Pecan", "Bear Mosaic", and "Gemstone Paisley".


  • Partnerships:

  • Zooey Deschanel Collaboration: The Winter Collection brought in collaboration with brand ambassador Zooey Deschanel.


  • Corporate Social Responsibility:

  • Vera Bradley Foundation for Breast Cancer: Established in response to a personal loss, to fund life-saving research. As of now, it has raised over $40 million for the Vera Bradley Foundation Center for Breast Cancer Research.


This document serves as an informative overview based on available and analyzed data. Further insights may require additional data sources or direct inquiry with Vera Bradley's corporate communications.