VI

Verb Interactive

www.verbinteractive.com link_icon

Company Research Report: VERB Interactive



Company Overview



  • Name: VERB Interactive


  • Mission: To provide inspired marketing for the best travel experiences by becoming a conversion-focused digital marketing agency and technology company specializing in Travel and Hospitality. VERB aims to drive measurable results for its clients through beautiful, immersive platforms and omnichannel marketing strategies.


  • Founded: 2004


  • Founder: Andy MacLellan


  • Key People:

  • Andy MacLellan - Founder & CEO

  • Stephanie McGrath - Chief Strategy Officer

  • Jeff Baur - Chief Technical Officer

  • Troy Woodland - Chief Creative Officer

  • Katie McIntyre Mills - Sr Director of Client Services

  • Amy Wheaton - Sr Director of Content and Brand

  • Colin Busby - Sr Director of Software Engineering

  • Emily Peterson - Director of Human Resources


  • Headquarters: 1656 Barrington Street, 5th Floor, Halifax, Nova Scotia, B3J 0C2, Canada.


  • Number of Employees: Over 260


  • Revenue: No information is available


  • What the Company is Known For: VERB Interactive is renowned for its digital marketing strategies, creativity, and deep industry expertise in travel and hospitality, offering success through conversion-focused marketing strategies and technology solutions. It has a strong emphasis on client relationships, teamwork, and achieving ambitious goals.


Products and Services



  • Strategic Counsel: Provides industry insights, expertise, advice, and digital issues management for top executives. Includes workshops and change management services.


  • Content, SEO & Social: Offers integrated SEO, data-informed content strategy, award-winning social media management, influencer and content creator management, and copywriting services.


  • Creative Design & Branding: Specializes in creative design for web/app platforms and inspiring marketing creative, including rapid branding development.


  • Technology Services: Robust web and app development, managed infrastructure, solution architecture, and compliance services. Offers insights-driven reporting.


  • Digital Media & Analytics: Performance media strategy across search, social media, display, and video, with strategic media planning capabilities.


  • Booking Solutions: Custom booking integrations and guest application development designed to optimize hotel, resort, ferry, or cruise line performance.


Recent Developments



  • Partnerships:

  • Canadian Tourism Data Collective Launch: VERB partnered with Destination Canada, Statistics Canada, and Innovation Science and Economic Development, deploying its expertise in designing user interfaces and experiences for the project.


  • Recognition:

  • Andy's CEO Award: Andy MacLellan has been recognized as one of 2024’s Top 50 CEOs by Atlantic Business Magazine.


  • Strategic Programs:

  • Google Partnership: Celebrated as a Premier Partner and part of the International Growth Agency Program (IGAP), highlighting its strategic collaborations to boost business growth for clients.


For detailed inquiries and connections, please contact through their headquarters at [hello@verbinteractive.com](mailto:hello@verbinteractive.com).