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Verbena Parlor + Social House


Market Research Report: VERBENA Parlor + Social House



Overview


VERBENA Parlor + Social House is a toxin-free nail bar, salon, and cafe located in Uptown Dallas, Texas. Founded by Ashley Murphree Tran, Verbena offers a unique blend of non-toxic beauty services and a social environment, catering to clients seeking both relaxation and high-quality nail care.

Founding and Mission


Verbena was established by Ashley Murphree Tran in response to the lack of upscale, non-toxic nail salons in Dallas. The goal is to create an inviting, fun environment where clients can relax and enjoy expert services in a safe, clean, and social setting.

Services Offered


Nail Services


  • Polishes:

  • Lacquer Polish: Lasts up to 5 days

  • Performance Polish: Lasts up to 10 days

  • Gel Polish: Lasts up to 14 days

  • Builder Gel, Hard Gel, Gel-X Extensions: Lasts up to 21 days

  • Verbena uses only 10-free, cruelty-free, and vegan products, avoiding harmful chemicals like formaldehyde, toluene, and parabens.


Additional Services


  • Pedicures: Variety of options, including polish and gel pedicures, with a focus on hygiene and luxury.

  • Facials: Using Indie Lee products, Verbena offers tailored facials to address various skin concerns.

  • Waxing/Tinting: Facial waxing and tinting services.


Health and Safety Standards


Verbena places a strong emphasis on sanitation and cleanliness:
  • Medical-grade sanitation equipment

  • Hospital-grade sterilization protocols

  • Use of non-toxic, organic products

  • Custom-designed manicure tables and pedicure stations that remove fumes and dust


Non-Toxic Commitments


Verbena ensures all products used are free from harmful toxins:
  • 10-free products avoid chemicals like formaldehyde, DBP, toluene, and parabens.

  • Services include the application of sunscreen to protect against UV rays from LED curing lamps.


Venue and Events


Verbena also offers its space for private events and special occasions:
  • Ideal for birthday celebrations, bridal showers, and team-building parties.

  • Allows guests to bring their own decorations and food.

  • Contact for bookings: hi@verbenaparlor.com


Location and Hours


  • Address: 2626 Howell St, #166, Dallas, TX 75204

  • Phone: (214) 433-7359

  • Operating Hours:

  • Salon: Mon 10am-7pm, Wed-Sun 10am-7pm, Closed on Tue

  • Cafe: Mon 9am-7pm, Wed-Sun 9am-7pm, Closed on Tue


Online Presence






Notable Achievements and Media


  • Featured in various publications for its unique concept and commitment to non-toxic beauty.

  • Owner Ashley Murphree Tran is recognized for her efforts to create a healthier environment for clients and staff.


Contact Profile: Ashley Murphree Tran


  • Position: Founder/Owner


  • Background: Experienced in the consumer services industry, with skills in Search Engine Optimization (SEO) and Marketing Management.


Competitors



Lavish Organic Nail Spa


Overview


Located in Uptown Dallas, Lavish Organic Nail Spa offers a variety of organic beauty treatments such as manicures, pedicures, nail enhancements, facial & massage services, and waxing. They emphasize the use of non-toxic and organic products.

Key Services


  • Organic Manicures and Pedicures

  • Nail Enhancements (extending tips, gel polish)

  • Facials & Massages

  • Waxing


Online Presence




Ratings and Reviews


  • Yelp: 4.4 stars from 91 reviews


Paloma Beauty


Overview


Paloma Beauty operates in multiple locations including Dallas. It is recognized for its clean beauty ethos, providing non-toxic nail services and facials. They focus on delivering safe and eco-friendly treatments in a relaxing environment.

Key Services


  • Nail Services (manicures, pedicures)

  • Clean Facials

  • Body Treatments (hydration, exfoliation)


Unique Selling Proposition


Paloma Beauty is known for being the first salon in Dallas to eliminate toxic chemicals from its services. It also offers exclusive clean beauty facial treatments.

Online Presence




Ratings and Reviews


  • Yelp: 4.4 stars from 5 reviews


Adore Uptown Dallas


Overview


Adore Uptown Dallas provides a serene and professional setting for non-toxic nail care. Situated on Allen Street, this salon prides itself on a welcoming atmosphere and excellent customer service.

Key Services


  • Manicures

  • Pedicures


Online Presence




Ratings and Reviews


  • Yelp: 4.6 stars from 284 reviews


Pink Pedi


Overview


Pink Pedi combines clean beauty products and personalized nail care. They are known for their eco-friendly services, using non-toxic ingredients and offering a range of hand-crafted beauty products like bath bombs and body butters.

Key Services


  • Custom Manicures and Pedicures

  • Hand-crafted beauty treatments


Unique Selling Proposition


Pink Pedi emphasizes a sensory and mood-enhancing experience with its beauty bakery, which crafts products fresh each week using food-grade ingredients.

Online Presence




Ratings and Reviews


  • Yelp: 4.2 stars from 183 reviews


Bellacures Dallas Preston Center


Overview


Bellacures is focused on providing a clean and natural experience. Positioned in Dallas's Preston Center, this salon offers a wide array of services emphasizing safety and non-toxicity, appealing to moms-to-be and health-conscious clients.

Key Services


  • Essential Manicures and Pedicures

  • Organic and Non-Toxic Nail Enhancements


Unique Selling Proposition


Their signature services include seasonal scents and specialized treatments such as lymphatic drainage massages and anti-aging treatments, using natural and non-toxic ingredients.

Online Presence




Ratings and Reviews


  • Yelp: 4.1 stars from 220 reviews


Insights


Verbena Parlor + Social House has positioned itself well within the non-toxic beauty segment in Dallas. The salon's fusion of beauty services with a social and eco-friendly environment offers a unique customer experience. Competitors like Paloma Beauty and Pink Pedi share similar non-toxic and clean beauty ideals but differ significantly in service offerings and customer engagement strategies. Highlighting VERBENA Parlor + Social House's unique selling propositions, like the combination of a nail salon and social house, is key to understanding its market position and competitive edge.