Overview
Verdifresh is a leading entity in the food industry, founded in 2000 and located in Valencia, Spain. It specializes in fresh ready-to-eat salads and ready-to-cook vegetables. As part of the larger Foodiverse group, Verdifresh plays a crucial role in promoting healthy eating practices across 30 countries worldwide.
Corporate Structure
Verdifresh operates under the Foodiverse umbrella, a corporate entity that evolved from Grupo Alimentario Citrus (GAC). Foodiverse serves as the corporate brand, enhancing the international profile and market strength of its associated companies, including Verdifresh. Foodiverse maintains headquarters in Spain, Germany, Switzerland, and Italy, reflecting its broad European influence.
Financials and Workforce
The workforce at Verdifresh is estimated to be between 501-1,000 employees. The parent company, Foodiverse, boasts over 2,500 employees from more than 55 nationalities, underscoring its commitment to diversity. Foodiverse reported revenues of 324 million Euros in 2019, demonstrating a 5% growth year-on-year. Verdifresh itself has an estimated revenue range of $100M-$250M, with an approximate revenue of $138.7 million and revenue per employee at $337,500.
Product and Services
Verdifresh offers a wide range of food products, including mono-product bases, salads, sprouts, toppings, and cooking ingredients. The company produces more than 100 ready-to-eat and ready-to-cook vegetable products, with a strategic focus on innovation and sustainability to align with Foodiverse's principles.
Strategic Initiatives
Talent Development
Under the TalentLAB banner, Verdifresh emphasizes leadership and workforce development through tailored programs: Junior Talent targets recent graduates, BUILD focuses on developing promising employees, LEAD emphasizes leadership skill enhancement, and FIT promotes cultural integration among diverse management teams.
Innovations
Verdifresh is at the forefront of agricultural research, introducing new, sustainable products and spearheading initiatives in the European ready-to-eat salad market. The company has successfully launched over 250 products, prioritizing consumer demand responsiveness.
Commitment to Sustainability
Sustainability guides Verdifresh’s operations. The company is committed to reducing its environmental impact, optimizing resource management, and adopting eco-friendly practices to safeguard the environment and foster sustainable agriculture.
Contact Information
- Address: P. I. La Reva, C/ Baleares, Parcela A-3, 46394 Riba-roja del Túria, Valencia, Spain
- Telephone: +34 961 667 034
- Email: info@verdifresh.com
Competitor Profiling for Verdifresh
Key Competitors
Verdifresh competes with various significant industry players, including:
- Butterball
- Podravka Prehrambena
- Camil
- San Fernando
Comparative Analysis
- Trolli Ibérica S.A.: Generates $52.3 million in revenue with 176 employees and a 7% employee growth rate.
- Grupo Disber S. XXI: Possesses $50.5 million in revenue and employs 170 individuals, registering an 8% workforce growth.
- Cárnicas Serrano: Reports $46.3 million in revenue with a 156-member workforce, showing an 8% employee growth.
Strategic Positioning
Verdifresh's focus on health-centric, innovative products positions it strongly in a market increasingly valuing convenience and wellness. Competing with companies like Trolli Ibérica and Grupo Disber S. XXI, Verdifresh leverages its expansive product lineup and affiliation with GAC to enhance marketshare and sustain its industry influence.
