Background
Verida is a minority-owned, non-emergency medical transportation (NEMT) management company headquartered in Villa Rica, Georgia. Established in 2000, Verida specializes in addressing the unique challenges of NEMT programs for state Medicaid and managed care organizations. The company's mission is to provide transportation management solutions that deliver the highest levels of quality and satisfaction to consumers and partners, while offering exceptional value, performance, and responsiveness to contracting agencies. Verida's vision is to be the leader in transportation management through the integration of specialized information technologies, innovative business practices, and a consistent emphasis on quality and consumer satisfaction.
Key Strategic Focus
Verida's strategic focus centers on delivering comprehensive NEMT administrative services, including call center operations, eligibility verification, claims management, transportation provider credentialing and monitoring, utilization review, fraud mitigation, and quality management. The company leverages proprietary technologies to enhance service delivery and targets Medicaid NEMT, Medicare Advantage, and managed-care organization transportation services across multiple states, including Arkansas, Georgia, Indiana, Louisiana, Mississippi, Tennessee, and Washington D.C.
Financials and Funding
Verida has experienced significant growth since its inception. The company is estimated to generate approximately $126.2 million in annual revenues and employs around 1,177 individuals across all locations.
Technological Platform and Innovation
Verida distinguishes itself through innovative technological platforms that enhance transportation management:
- Net InSight™: A proprietary transportation management platform that offers real-time trip tracking and verification, improving service efficiency and accuracy.
- Mobile Technology: Provides free mobile software and devices to contracted transportation providers, enabling dispatchers to locate drivers and determine estimated times of arrival.
- Client Portal: Offers clients unprecedented online access to program information, allowing real-time data viewing and management.
- Call Center Technology: Utilizes a sophisticated call management system built on cloud infrastructure, ensuring secure and efficient communication.
- Artificial Intelligence Tools: Analyzes call center interactions using AI to identify and address customer service issues promptly.
- Member App: Empowers members to manage their transportation needs via smartphones, including scheduling, modifying, and canceling reservations.
- Member Care Program: Enables drivers to report concerns observed during interactions with members, facilitating timely interventions.
Leadership Team
- Steve R. Adams: Chief Executive Officer
- Background: Began his career in 1974 as an Emergency Medical Technician. Founded West Georgia Ambulance Service, Inc., expanding it over 20 years into one of the Southeast's largest minority-owned ambulance services.
- Contributions: Established Verida (formerly Southeastrans) in 2000, leading the company to become a prominent NEMT management provider.
Leadership Changes
In March 2025, Verida announced the passing of Moreland Adams Jr., who had served in various leadership roles, including Vice President of Provider Relations, Executive Vice President of Operations, and Chief Operations Officer. His contributions significantly shaped the company's commitment to service quality and patient satisfaction.
Competitor Profile
Market Insights and Dynamics
The NEMT industry plays a critical role in ensuring access to healthcare services for individuals without reliable transportation. The market is characterized by a focus on quality service delivery, technological integration, and compliance with healthcare regulations.
Competitor Analysis
Key competitors in the NEMT management sector include:
- LogistiCare Solutions, LLC: A leading NEMT broker offering comprehensive transportation management services across the United States.
- MTM, Inc.: Provides NEMT services with a focus on reducing costs and improving healthcare outcomes.
- Veyo: Utilizes technology to optimize NEMT services, emphasizing efficiency and member satisfaction.
These competitors focus on integrating technology to enhance service delivery, ensuring compliance with healthcare standards, and expanding their service areas to meet growing demand.
Strategic Collaborations and Partnerships
Verida collaborates with state Medicaid programs, managed care organizations, and a network of over 900 transportation providers to deliver NEMT services. These partnerships are essential for expanding service coverage and ensuring the availability of transportation options for members.
Operational Insights
Verida's strategic considerations include leveraging proprietary technology to enhance service efficiency, maintaining a member-focused service model to ensure high satisfaction rates, and expanding service areas through partnerships to strengthen market position.
Strategic Opportunities and Future Directions
Verida aims to continue its growth by exploring new opportunities to connect people with essential care, expanding its service offerings beyond transportation, and embracing innovative technologies to improve service delivery. The company's commitment to quality and customer satisfaction positions it well to achieve these objectives.
Contact Information
- Website: verida.com
- Headquarters: Villa Rica, Georgia
