Verisk Marketing Solutions: Company Research Report

Company Overview

• Name: Verisk Marketing Solutions

• Mission of the Company: To assist marketers and platform partners in identifying and understanding their ideal customers by providing an unmatched view of consumer data geared towards improving marketing personalization with a high emphasis on data security and consumer privacy.

• Founded by: No information is available

• Key People in the Company:

• Jay Huckabay, President & CEO, Consumer Orbit

• Headquartered: No information is available

• Number of Employees: No information is available

• Revenue: No information is available

• Known For: Verisk Marketing Solutions is known for merging proprietary identity and behavioral data assets to offer unique solutions in consumer intelligence, lead intelligence, TCPA consent verification, and marketing personalization, helping marketers acquire, retain, and grow their ideal customers.

Products

• 1st Party Data Enrichment

• Description: Enhances marketing efficiency through the enrichment of first-party data.

• Key Features: Identity Scoring and Completion, Attribute Enrichment, In-market Shopping Signals.

• Real-Time Decisions

• Description: Provides insights to improve conversion, compliance, and experience across various customer interactions.

• Key Features: Intelligence to optimize lead purchases, Verify TCPA consent, Identity Scoring and Completion, Enrich leads with consumer attributes.

• Data Licensing & Syndication

• Description: Offers marketing teams, data companies, and platforms access to on-premise data sets to improve product creation and identity modeling.

• Key Features: Build Products, Create Identity Graphs, Modeling & Scoring, and Building Advertising Profiles & Audiences.

Recent Developments

• New Products Launched:

• MarTech Breakthrough named Verisk Marketing Solutions as the Best Contact Database Company, highlighting the unmatched strength and accuracy of their 30-year data history.

• New Features Added:

• Effective January 27, 2025, the Federal Communications Commission (FCC) will require 1:1 TCPA consumer consent, suggesting enhanced compliance features in Verisk’s offerings.

• New Partnerships:

• Verisk's datasets are accessible via partnerships with platforms like Snowflake’s Data Marketplace and AWS Data Exchange. This enables users to enrich their first-party data seamlessly using Verisk's consumer insights.

Additional Insights

• Strategic Alliances: Verisk leverages reseller, integrated, and strategic alliances to expand its data solutions and provide consumer insights. Their alliances with Snowflake and AWS facilitate secure data access and enrichment capabilities.

• Customer Success & Support Services: Verisk Marketing Solutions places significant emphasis on customer success, offering fast onboarding, rich insights, and ongoing support to maximize the value derived from their data solutions.

• Privacy by Design: The company maintains high standards for data security and consumer privacy, ensuring all data collection and use are compliant with state and federal regulations.

This detailed market research report summarizes the core aspects of Verisk Marketing Solutions, encompassing company operations, product offerings, recent developments, and its strategic position in the market.