VB

Veronica Beard

www.veronicabeard.com link_icon

Market Research Report: Veronica Beard



1. Company Overview



  • Name: Veronica Beard

  • Mission: To create a collection of cool classics that align with the needs of today’s multifaceted, multitasking woman, while ensuring uncompromised quality.

  • Founded: 2010

  • Founders: Veronica Miele Beard and Veronica Swanson Beard

  • Key People: Veronica Miele Beard, Veronica Swanson Beard (Cofounders)

  • Headquarters: No information is available

  • Number of Employees: No information is available

  • Revenue: No information is available

  • Company Known For: Stylish and versatile clothing, particularly the iconic "Dickey Jacket."


2. Products



2.1 Clothing



2.1.1 Jackets


  • The Dickey Jacket

  • Description: A versatile, impeccably tailored jacket engineered with interchangeable dickeys for various looks.

  • Key Features: Best-fitting, versatile, style icon.


  • Miller Dickey Jacket

  • Description: Slim tailoring with decorative crest buttons, a perennial bestseller.

  • Key Features: Comfort stretch, polished look.


  • Essex Dickey Jacket

  • Description: Water-resistant finish, relaxed fit.

  • Key Features: Dickey compatibility, roomy patch pockets.


  • Nalani Dickey Jacket

  • Description: Elongated jacket with flap pockets for graphic interest.

  • Key Features: Minimal silhouette, part of a chic matching set.


2.1.2 Dresses


  • Leda Sequin Dress

  • Description: Elevates slip dresses with graphic tapestry and sequins.

  • Key Features: Sleek silhouette, versatile for events and day wear.


  • Theodora Dress

  • Description: Grecian silhouette maxi with draped ruching.

  • Key Features: Asymmetrical hemline, seductive appeal.


2.1.3 Jeans and Pants


  • Taylor Wide-Leg Jean

  • Description: Non-stretch, high-rise wide-leg jeans.

  • Key Features: Two-tone denim, premium Turkish material.


  • Beverly Vegan Leather Skinny-Flare Pant

  • Description: High-rise skinny-flare silhouette that elongates legs.

  • Key Features: Front patch pockets, V-shaped belt loop.


2.1.4 Tops


  • Neeta Long Sleeve Top

  • Description: Slim-fit long sleeve with center ruching.

  • Key Features: Metallic gold color, base layer compatibility.


  • Pruitt Ribbed Tee

  • Description: Super-soft ribbing, foundational tee.

  • Key Features: Stretch cotton, versatile for layering.


3. Recent Developments



3.1 New Collaborations


  • Capsule Collection with Poppy Delevingne

  • Description: Includes bold tailoring, bows, and embellishments.


3.2 New Products and Features


  • NFL x Veronica Beard Collection

  • Description: Elevates game day style with tailored jackets and leisurewear.


  • Recent Products

  • Taylor Two-Tone Wide-Leg Jean: Features smoky gray and onyx wash from premium Turkish denim.


3.3 New Partnerships


  • VB Gives Back Initiative: Partnered with Let’s Win Pancreatic Cancer to donate proceeds of every online order to fight pancreatic cancer.




This market research report compiles the essential information related to Veronica Beard, focusing on their mission, products, innovative developments, and collaborative efforts, particularly highlighting their successful range of versatile and stylish clothing lines designed for modern women.