Vertical Earth Company Profile

Background

Overview

Vertical Earth is a civil construction contractor based in Cumming, Georgia, specializing in site work, transportation, and structural projects across the Southeastern United States. Established in 1997, the company has over 25 years of experience in delivering civil and structural improvements for both public and private clients.

Mission and Vision

Vertical Earth's mission is to build successful projects with clients and rewarding careers for employees while enhancing the standard of excellence in the construction industry. The company's purpose includes honoring God in all endeavors, building value for clients, providing an environment for construction professionals to advance their careers, and pursuing excellence.

Industry Significance

With a strong presence in the Southeastern U.S., Vertical Earth has completed over 500 projects and employs more than 450 construction professionals. The company's diverse capabilities and commitment to quality have established it as a trusted partner in the construction industry.

Key Strategic Focus

Core Objectives

Vertical Earth aims to deliver value through successful project execution, foster rewarding careers for employees, and uphold high standards of excellence in the construction sector.

Areas of Specialization

The company specializes in civil structures, retaining walls, site work, and road construction services, offering turnkey solutions to meet diverse project requirements.

Key Technologies Utilized

Vertical Earth employs modern technology stacks, including Cloudflare, MySQL, and form-building tools like Formidable Forms, indicating an openness to integrating innovative solutions to enhance project efficiency.

Primary Markets Targeted

The company serves both public and private sectors, undertaking projects in commercial, healthcare, industrial, energy, institutional, and residential markets across the Southeastern United States.

Financials and Funding

Funding History

Specific details regarding Vertical Earth's funding history are not publicly disclosed. The company operates as a privately held entity, focusing on self-performance and reinvestment into company assets to achieve client satisfaction.

Financial Performance

As of September 2025, Vertical Earth reported annual revenue between $10 million and $50 million, with approximately 501 employees across North America and Asia.

Pipeline Development

Information regarding specific pipeline projects or upcoming developments is not publicly available. Vertical Earth continues to engage in various civil and structural projects, focusing on delivering value and quality to clients.

Technological Platform and Innovation

Proprietary Technologies

While specific proprietary technologies are not detailed, Vertical Earth utilizes modern technology stacks to enhance project efficiency and management.

Significant Scientific Methods

The company employs advanced construction management and project tracking technologies, integrating tools like Cloudflare and MySQL to streamline operations.

Leadership Team

Executive Profiles

Brett Johnson: Owner and CEO since the company's inception, leading Vertical Earth with a focus on client satisfaction and operational excellence.

Joe Anderson: President, overseeing company operations and strategic direction.

Russell Swafford: Vice President of Civil, responsible for managing civil projects and ensuring quality execution.

Elliott Batts: Vice President of Transportation, focusing on transportation infrastructure projects.

Grant Bennett: Vice President of Operations, coordinating crew and equipment assets for project efficiency.

Leadership Changes

No recent significant changes or appointments within the leadership team have been publicly disclosed.

Competitor Profile

Market Insights and Dynamics

The construction industry in the Southeastern United States is competitive, with numerous firms offering similar services. Vertical Earth's focus on self-performance and reinvestment into company assets positions it as a strong competitor in this market.

Competitor Analysis

Key competitors include large construction firms operating in the region, such as AECOM, Arcadis, and Jacobs Engineering. These companies offer a broad range of services and have established market presence. Vertical Earth's emphasis on quality, client trust, and employee development differentiates it in the competitive landscape.

Strategic Collaborations and Partnerships

Specific details regarding strategic collaborations or partnerships are not publicly available. Vertical Earth continues to build trust with clients and foster rewarding careers for employees, contributing to its growth and success.

Operational Insights

Vertical Earth's commitment to self-performance and reinvestment into company assets allows it to maintain control over project quality and timelines, providing a competitive advantage in delivering value to clients.

Strategic Opportunities and Future Directions

While specific future business directions are not publicly disclosed, Vertical Earth is well-positioned to leverage its experience and operational strengths to pursue new projects and expand its market presence in the Southeastern United States.